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Darya Malikhatko, Data Science Director, Publicis Groupe Ukraine, talks about industry research on Ukrainian audiences and the difficulties in assessing the overall picture of media consumption and audience behavior in 2022.

This project was created by Saatchi & Saatchi Ukraine with the support of the BRAND UKRAINE and the Ministry of Foreign Affairs of Ukraine. The placement of the social project on the radio was handled by the following teams: Publicis Groupe in Ukraine, Lithuania, and Singapore, MSL Groupe in Bulgaria, Publicis Media in Poland and UK, and Spark Foundry in the USA.

The whole world knows about Ukrainian courage. Moreover, Ukrainians are also generous. Even after 10 months of war and economic decline in the country, Ukrainians still buy presents for friends and close ones.

Kateryna Yaroshenko, Starcom Ukraine Managing Director talks about changes in the advertising and communication industry in Ukraine and marketing investments perspectives.

Featuring Taras Topolya from Antytila, Veryovka Ukrainian Folk Choir & Zernyatko children’s folk ensemble

The Data Science team of Publicis Groupe Ukraine presented the report “Ukrainian Consumer 2022”. The team shared insights on media consumption, values, and expectations from brands, based on the general audience, 16-64 y.o. This report is built on data from Pace panel research conducted in cooperation with GWI.

In September 2022 Publicis Groupe Ukraine in partnership with Global Web Index conducted complex research – Pace panel. Now Data Science team can provide clients with prompt custom audience analysis for unique client requests.

#StopSorrowland2022 – Print and Display these Posters in Your City

The creators aim to develop quality content on Ukrainian for Youtube. Power of Young is about the most interesting in advertising and creative industries, talented creators, and bright cases.

This year, Ukraine Independence Day was very special. After all, Ukraine is now fighting for its right to Freedom. With the joint efforts of each Ukrainian – at the front, in the rear, or in the international arena – the nation proves that freedom is the highest value for the entire democratic civilized world.