NEWS / 15.03.2023
In the New Creativity Show Participants Show Off Their Smartness
Power of Young’s Youtube channel has launched a new show called Creativity. Participants are challenging themselves to guess the advertising campaigns or just joke. Kosta Schneider became the host of the program. He is known on the market as the Chief creative director of Publicis Groupe Ukraine & Czech Republic + Saatchi & Saatchi Ukraine.
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NEWS / 30.01.2023
82% Urainians Donate or Volunteer – based on the data
Дані комплексного соціологічного дослідження Pace Panel, яке Publicis Groupe Ukraine провела разом із всесвітньо відомою дослідницькою компанією Global Web Index, показали, що аж 82% українців донатили гроші або волонтерили протягом останніх 3 місяців.
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NEWS / 05.01.2023
Daria Malihatko: “73% of Ukrainians perceive advertising communications positively”
Darya Malikhatko, Data Science Director, Publicis Groupe Ukraine, talks about industry research on Ukrainian audiences and the difficulties in assessing the overall picture of media consumption and audience behavior in 2022.
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NEWS /
Ukrainian Carol for the Bells is on radio in Ukraine, USA, UK, Lithuania, Poland, Bulgaria and Singapore
This project was created by Saatchi & Saatchi Ukraine with the support of the BRAND UKRAINE and the Ministry of Foreign Affairs of Ukraine. The placement of the social project on the radio was handled by the following teams: Publicis Groupe in Ukraine, Lithuania, and Singapore, MSL Groupe in Bulgaria, Publicis Media in Poland and UK, and Spark Foundry in the USA.
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NEWS / 30.12.2022
48% Ukrainians Buy Gifts
The whole world knows about Ukrainian courage. Moreover, Ukrainians are also generous. Even after 10 months of war and economic decline in the country, Ukrainians still buy presents for friends and close ones.
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NEWS / 26.12.2022
Kateryna Yaroshenko: “We have never seen such a level of self-motivation and commitment ever before. This must have been Ukrainian superpower”
Kateryna Yaroshenko, Starcom Ukraine Managing Director talks about changes in the advertising and communication industry in Ukraine and marketing investments perspectives.
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NEWS / 15.12.2022
Shazam this new “Carol of the Bells” this season to support Ukraine Children affected by the war
Featuring Taras Topolya from Antytila, Veryovka Ukrainian Folk Choir & Zernyatko children’s folk ensemble
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NEWS / 06.12.2022
Ukrainians value social responsible brands and are positive for new product launches
The Data Science team of Publicis Groupe Ukraine presented the report “Ukrainian Consumer 2022”. The team shared insights on media consumption, values, and expectations from brands, based on the general audience, 16-64 y.o. This report is built on data from Pace panel research conducted in cooperation with GWI.
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NEWS / 09.11.2022
Complex Consumer Research Has Appeared in Ukraine
In September 2022 Publicis Groupe Ukraine in partnership with Global Web Index conducted complex research – Pace panel. Now Data Science team can provide clients with prompt custom audience analysis for unique client requests.
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NEWS / 15.09.2022
Sorrowland 2022 – The Event That Must Be Stopped!
#StopSorrowland2022 – Print and Display these Posters in Your City
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