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The “Minefield Honey” project, created by Saatchi & Saatchi Ukraine in partnership with the agricultural company Kernel and supported by the Ministry of Foreign Affairs of Ukraine, the Ukrainian Beekeepers Association, and Dronarium Ukraine, has won a Bronze Lion in the Outdoor: Promotional Items & Printed Media category at the prestigious 2024 Cannes Lions International Festival of Creativity. The agency’s team has been receiving awards at Cannes Lions for four consecutive years.

It aims to draw global attention to the issue of landmines in Ukraine

This year, Saatchi & Saatchi Ukraine claimed the 1st place in the National Rating of Creativity and Craftsmanship of Communication Agencies and topped the International Rating of Creativity of Communication Agencies in Ukraine. This ranking is based on participation in top international advertising festivals, with Saatchi & Saatchi Ukraine scoring nearly three times more points than other participants.

Viva Technology, also known as VivaTech, is undoubtedly a top technological event in Europe, a meeting place for business and innovation, where representatives of giant corporations, startups, and business leaders from around the world network and exchange experiences and practices.

We took the initiative to become market pioneers, establishing the most transparent and effective collaboration with online retailers.

To know more about this case study Wikitruth by Ukrainian Witness join IAB Connect conference on May 29 in Kyiv.

The project by Saatchi & Saatchi Ukraine and Kernel, supported by the Ministry of Foreign Affairs of Ukraine, the Ukrainian Beekeepers Association, and Dronarium Ukraine, received its first international recognition at one of the most prestigious festivals in the USA – The One Show 2024.

Ukrainians show more interest in reading and literature than the average European. Even amidst a full-scale war, the output of books in Ukraine is increasing. In an exclusive column for AIN.Business, Maria Umanets, a data analyst at Publicis Groupe Ukraine, along with representatives from the book industry, discusses the book market in Ukraine and the preferences of Ukrainian readers.

As communicators, when we work with our clients, we strive to find opportunities to organically showcase these business activities and convey them to consumers.

The creators explained the ideas through biochemistry and showed the connections between stories and emotions.