Saatchi & Saatchi Ukraine Created the Identity for 31th Ukraine Independence Day Anniversary

This year, Ukraine Independence Day was very special. After all, Ukraine is now fighting for its right to Freedom. With the joint efforts of each Ukrainian – at the front, in the rear, or in the international arena – the nation proves that freedom is the highest value for the entire democratic civilized world.

And the campaign for the Independence Day of Ukraine, which the Saatchi & Saatchi Ukraine team made with the Ministry of Foreign Affairs of Ukraine, is also special. At the core of the campaign is an identity based on the Ukrainian flag, which has already become a worldwide symbol of freedom. This identity is dynamic. The team used actual real Ukrainian flags, which the camera captured at the moment when they were waving. These flags were raised at significant moments in Ukrainian history. And now they are revisualized. Each flag is unique. But each of them symbolizes freedom.

The campaign consisted of video and static boards, digital materials, including an insta-mask, and various merch. With the slogan Stand for Freedom, this campaign was spread all over the world.

Video is by the link: https://www.facebook.com/UkraineMFA/videos/593020239154256/.