VIVA LA DIFFERENCE
read moreDATAValuable insights to create relevancy
CREATIVEInsight driven creativity to create impact
PRInfluencing the public opinion for image and reputation management
CONTENT Сreating experiences to build sustainable connections between brands and its audience
PRODUCTIONMaking exciting stories to happen
MEDIAReach and segmentation to build client relations
DIGITALAccessible and human-centric for growth in conversion
COMMERCEInvestments that generate sales regardless of where consumers buy
Saatchi & Saatchi across the world is getting people to fall in love with their client’s products and services creating lovemarks and world-changing ideas.
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MSL is the world-leading PR and integration communications network. Resulting in public opinion, image, and reputation MSL creates holistic communication strategies and delivers sustainable impact and long-term effect campaigns.
Leo Burnett wishes to create ideas that reach everyone’s heart. It believes this creative approach impacts human behavior and changes their lives for the better.
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Publicis is a creative agency specializing in branding, behavioral change, and cross-media campaigns. Ukrainian team embraces Publicis’ worldwide motto ”Those who bring positive change will be the ones that lead the change”.
Starcom is a Human Experience Company. Starcom knows brands will only thrive if they anticipate people’s desires.
Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities, and marketplace clout of Publicis Media.
Publicis Groupe Data Science спеціалізується на аналітичних, дослідницьких і технологічних проєктах задля кращого розуміння людської поведінки та впровадження відповідних дата-рішень, що мають реальний вплив на оптимізацію інвестицій та зростання бізнесу клієнтів.
With deep expertise in branded content, influencer marketing, and social media, our team excels at making clients more visible in the highly competitive information space. Efficiency, influence, and impact and significance are our hallmarks.
If you want to become part of our team, find out about possibilities
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NEWS / 04.02.2026
SMM on Threads: how brands are leveraging the platform’s growing popularity
Trends, memes, cross‑posting or unique content — brands are competing for the attention of Threads users in different ways. But is that enough as the competition grows? And what creative solutions are businesses choosing to stand out on Threads? Alina Semeniak, SMM specialist at Publicis Groupe Content, explored these questions.
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NEWS /
Design must be followed by operational change.” Why did Ukrposhta change its logo and visual identity for over UAH 600,000?
The company has already rebranded in 1992, 2009, and 2017. Ukrposhta’s previous logo — shaped like a geolocation pin — appeared nine years ago and was developed by Saatchi & Saatchi Ukraine. “At the time, Ukrposhta had a completely outdated logo and visual identity,” says Serhii Biloshytskyi, Creative Director at Saatchi & Saatchi Ukraine. The company wanted its visual system to align with its development strategy — including the launch of international and courier delivery services, the expansion of logistics, and other changes. According to him, the current team at Spiilka Design Büro has added more ‘Ukrainianness’ to the brand identity.
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