Publicis Groupe Data Science

We turn data into decisions that help brands understand people better, invest in marketing more effectively, and grow faster.

Publicis Groupe Data Science team helps marketing, brand, and media teams make decisions based on data rather than assumptions. We combine research, analytics, modeling, BI solutions, and audience data to identify growth opportunities, optimize marketing investments, and create clear tools for day-to-day business management.

We work as a partner across the full journey: from defining the business challenge and uncovering insights to implementing analytical products, automating reporting, and measuring the real impact of communications.

Cases

Nasha Ryaba “Apetytna”: smart growth powered by a data-driven approach

Brave Together with Maybelline New York

Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

Keep calm & carry-on big data