Creativity is a power that can change human behavior, can change the world. That`s what Leo Burnett calls HumanKind philosophy, where people and their behavior are at the center. Working with a brand, the agency always asks a question: «What value it brings to people’s lives, what its purpose is? ». As a brand with a lack of deep meaning risks remaining incomprehensible and therefore rejected.
Leo Burnett wishes to create ideas that reach everyone’s heart. It believes this creative approach impacts human behavior and changes their lives for the better.
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