Ukraine asks world community a simple question: «What if…?»

You have probably seen the wave of posts in social media or in the news with the headlines: “the global society is tired of the war in Ukraine”, “Ukrainian news became ‘toxic’ and “the world community is losing interest in events in Ukraine”. 

In this new campaign by Leo Burnett Ukraine the creators asked the world community one simple question: WHAT IF world famous icons that symbolise peace, freedom and harmony – declare that they are tired of defending true human values? What if the Statue of Liberty in New York gets tired of standing up for freedom? What if Jesus Christ gets tired of protecting humanity? What if Buddha gets tired of bringing harmony in this world? What then happens?

“What if?” is the rhetorical question that Leo Burnett Ukraine asks the world today. The answer is up to everyone. All the icons in the visuals are depicted tired with their hands down. So we say: “Keep your hands up to stand for true human values!” 

To join the campaign and share visuals via Facebook click here, for Instagram posters here, and download here for all the visuals in high quality .

Leo Burnett Ukraine is a part of Publicis Groupe Ukraine, the most creative communication group in Ukraine*.

*by UAAC ranking