News

Today, every business recognizes the importance of working with data. But how do you navigate the sea of numbers to find the ones that truly matter for making well-informed decisions? Daria Malikhatko, Director of Data Science at Publicis Groupe, shares practical tips on turning data into a powerful tool.

In this star-studded showdown, Vitaliy proved that with a contract, subscribers always come out ahead. Team Kozlovsky brought together Vodafone, Leo Burnett Ukraine, and Limelite.

Creative Director at Saatchi & Saatchi Ukraine, shared how to turn overtime into enjoyment, overcome burnout, and why the creative industry is similar to sports.

Is it possible for TV to be as agile, precise, and trackable as digital? Yes—if we’re talking about Digital TV. In a video for IAB Ukraine, Oleksandr Krasnikov, Media Director at Publicis Groupe Ukraine, shares the key advantages and capabilities of this solution.

The creatives at Leo Burnett Ukraine developed and implemented a rebranding for Vlasnyi Rakhunok.

Saatchi & Saatchi Ukraine, Leo Burnett Ukraine, and Publicis Ukraine won ×2 Grand Prix, ×4 Gold, ×3 Silver, ×3 Bronze, and ×5 Shortlists. Two of our agencies made it to the TOP-10 most creative agencies in Eastern Europe. And two of our CDs ranked among the festival’s top creative directors! Details in the Marketing Media Review article by the link.

Leo Burnett Ukraine and E-ZOO turned wooden sticks into media. That’s how the PromoStick project was born — the first ad on a stick that dogs bring to their pet parents themselves.

At a time when endless scrolling can disrupt sleep and drain energy, Vodafone, together with creative agency Leo Burnett Ukraine, launched a project that challenges traditional advertising norms. Instead of another commercial, users are offered a pause — a meditative video with calming visuals and soothing music designed to help them unwind and prepare for rest.

“The UEFA European Football Championship ended in Kyiv with Spain’s victory,” “Hurricane Katrina hit the coast of Florida,” “The US dollar exchange rate reached eight hryvnias on the interbank market” — these were the kinds of headlines heard on top TAVR Media radio stations this summer. No, it wasn’t a technical mistake or a retro broadcast. It was part of the ‘Forgotten News’ campaign, created by the creative agency Publicis Ukraine for the Nezabutni Foundation to draw attention to the challenges faced by people living with dementia and to change public attitudes toward them.

You’ve probably already heard that Pavlo Zibrov signed a contract with a famous football club and saw his debut game. Yes, it was Leo Burnett Ukraine who filmed the rise of this “pop legend” onto the football field — and it was truly spectacular! What’s more, it’s telling that Vodafone users were the ones who benefited most from the contract.