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In June 2025, the Minefield Honey project won Ukraine’s first-ever Cannes Lions Gold. In 2026, honey harvested from Ukraine’s mined meadows may be sold in German supermarkets. The teams from Ukraine’s Ministry of Foreign Affairs, the agricultural holding Kernel, and the agency Saatchi & Saatchi Ukraine had been working toward this since 2023, when the first batch of honey was bottled. How much has it raised for demining?

Saatchi & Saatchi Ukraine made history as the first Ukrainian agency to win a Cannes Lions Gold for the ‘Minefield Honey’ project. The team received the award in the category ‘Sustainable Development Goals: Decent Work and Economic Growth’ at the prestigious Cannes Lions International Festival of Creativity 2025.

The second season of the Minefield Honey creative campaign — a collaboration between Saatchi & Saatchi Ukraine, Kernel, Ukraine’s Ministry of Foreign Affairs, and Dronarium — earned a Bronze at the 2025 Cannes Lions advertising festival. The project was awarded in the ‘Corporate Purpose & Social Responsibility’ category, according to the festival’s official website.

Leo Burnett Ukraine developed the identity, website, presentations, and social media design for the organization. All materials were created following the HumanKind philosophy — an approach centered on people, meaning, and purpose. It’s a belief that creativity can change behavior and communicate important messages through simple yet powerful imagery.

A Public Talk with Ukraine’s Leading Business Executives, Hosted by Radio NV.

I’m Daria Malikhatko, Data Science Director at Publicis Groupe Ukraine. For over 10 years, I’ve been developing business analytics, automation, and research practices to support communication strategies and campaigns for major brands in Ukraine.

In January 2025, Google introduced a new open-source solution, Meridian, a Marketing Mix Modeling (MMM) framework. It empowers advertisers to set up and run in-house MMM to evaluate the ROI (or simply, the return) on media investments and optimize their marketing budgets. But what does this mean for Ukrainian businesses? Is it that easy to launch MMM in-house? And why did Google release a solution that spans all media channels — and what makes it stand out?

Kostia Schneider, Chief Creative Director of Publicis Groupe Ukraine and Czech Republic, Saatchi & Saatchi Ukraine, has become the first Ukrainian among the judges of the British D&AD and the American The One Show.

Graphic design in 2025 is a balance between technology and humanity. AI simplifies complex tasks, giving designers more freedom to experiment. Hyper-realistic 3D meets grainy gradients, technical minimalism meets the deliberate imperfection of hand-drawn graphics. It’s not just about how the design looks, but also about the emotions it evokes. So, in the new year, there will be room for both technology and creativity.

With the full-scale invasion, Ukrainians’ interest in their own culture has noticeably increased. The demand for popular performances and concerts has created a real hunt for desired tickets. In an exclusive column for AIN.Business, Maria Prus, Senior Strategic Researcher at Publicis Groupe Ukraine, along with speakers from the Franko Theater and the band SCHMALGAUZEN, explored the reasons behind this phenomenon.