News

Every day, brands compete for the attention of their consumers. Brand recognition is crucial for businesses to avoid getting lost in this sea of advertising noise. It’s not just about recognizing a logo or recalling a slogan; it’s about a deeper understanding of the brand’s values and uniqueness.

Numerous studies show that strong brand recognition enhances customer loyalty and increases a business’s competitiveness. However, this raises a logical question: how can one achieve a high level of recognition? How can you identify which marketing channels and tools work best? How do you avoid wasting budgets on ineffective strategies?

Our CEO, Enver Kikava, is among the 303 CEOs of leading companies in Ukraine! It’s a wonderful recognition and a great company to be in. Thanks to Forbes Ukraine for such fruitful work. We hope the country will see even more professional leaders. As Enver mentioned, we are moving towards victory and a happy future for Ukraine.

Everyone likely remembers the large-scale cyberattack of December 2023. About 20 million Ukrainian subscribers of the country’s largest telecom operator were left without connectivity and internet access both within Ukraine and abroad. Kyivstar’s cybersecurity was built according to the best models and standards, but sometimes that is not enough.

The project by Saatchi & Saatchi Ukraine and Kernel, supported by the Ministry of Foreign Affairs of Ukraine, the Union of Beekeepers of Ukraine, and Dronarium Ukraine, continues to impress judges at various festivals and competitions. This time, the international jury awarded a total of 8 accolades.

Marketing mix modeling (MMM) uses data and artificial intelligence to help businesses optimize media investments, increase sales, and adapt strategies to crisis conditions.

Employers must recognize that the Ukrainian labor market has gone from “not enough people” to “no people at all”. But what can be done about it? The director of the Starcom Ukraine shares Kateryna Yaroshenko agency her experience.

“Shchedryk” or “Carol for Charity” project, organized jointly by the Ministry of Foreign Affairs of Ukraine and the creative agency Saatchi & Saatchi Ukraine, has received numerous prestigious international awards and accolades.

Leo Burnett Ukraine developed a slogan, brand identity, and website for the Kyiv Regional Center for Population Preparedness for National Resistance.

The “Minefield Honey” project, created by Saatchi & Saatchi Ukraine in partnership with the agricultural company Kernel and supported by the Ministry of Foreign Affairs of Ukraine, the Ukrainian Beekeepers Association, and Dronarium Ukraine, has won a Bronze Lion in the Outdoor: Promotional Items & Printed Media category at the prestigious 2024 Cannes Lions International Festival of Creativity. The agency’s team has been receiving awards at Cannes Lions for four consecutive years.

It aims to draw global attention to the issue of landmines in Ukraine