Publicis Groupe Ukraine

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The “Minefields Honey” project will help raise funds for demining Ukraine NEWS / 02.11.2023 The “Minefields Honey” project will help raise funds for demining Ukraine

“Minefields Honey” is a product made by bees on the Ukrainian minefields. It is a product that should have never existed, just like the minefields that now dot the Ukrainian landscape. It aims to raise awareness about the issue of landmines in Ukraine to the global community.

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5 Questions with Publicis Groupe Lioness: Elena Bakum-Ramola NEWS / 03.08.2023 5 Questions with Publicis Groupe Lioness: Elena Bakum-Ramola

Elena Bakum-Ramola, leader of the creative business, Publicis Groupe Ukraine, entered the agency world with the intention for it to be a short stint. 27 years later, she is still here. Find out why.

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How Kostya Schneider refereed at “Cannes Lions” – coverage NEWS / 01.08.2023 How Kostya Schneider refereed at “Cannes Lions” – coverage

I’m proud of Ukraine and its win at Cannes Lions 2023. Saatchi & Saatchi Ukraine with Carol for Charity project brought Silver and Bronze. I’m pretty sure that Ukrainian creative power would only grow year after year. And our teams would receive more and more awards. 

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The Big C Global Brief to End the Stigma of Cancer in the Workplace Is Now Open for Entries NEWS / 11.07.2023 The Big C Global Brief to End the Stigma of Cancer in the Workplace Is Now Open for Entries

In Cannes, top creative leaders from across Edelman, IPG, Omnicom, Publicis, and WPP joined forces on stage to deliver one of the most high-profile briefs the industry has seen, impacting the lives of up to 4 billion people. The ask? To create a culture-defying program, experience, and campaign that could erase the stigma and insecurity of cancer at work.

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Legal Updates for Advertising Industry: Regulation of Bloggers Content, Digital, and Anti- Spam Norms NEWS / 10.07.2023 Legal Updates for Advertising Industry: Regulation of Bloggers Content, Digital, and Anti- Spam Norms

These amendments hold significant importance for two key reasons: they bring us closer to the EU standards and facilitate the modernization of the rapidly evolving digital advertising market. These comprehensive updates, are set to be implemented within three months. However, it is worth getting prepared for the most significant changes.

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Cannes Recognizes Wikitruth Creative Project with Bronze Lion NEWS / 30.06.2023 Cannes Recognizes Wikitruth Creative Project with Bronze Lion

Бронзового лева на міжнародному фестивалі Cannes Lions отримав проєкт Wikitruth від «Українського Свідка». Що це за проєкт та чому ця нагорода важлива для поширення правди про війну в Україні?

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Key Cannes Lions 2023 Trends NEWS / Key Cannes Lions 2023 Trends

Cannes Lions reflect trends rather than create. Everything that makes marketing communications effective today, we see at Cannes. And, of course, Creativity plays a vital role.

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Who Wins from Targeted Advertising on OTT Services NEWS / 27.06.2023 Who Wins from Targeted Advertising on OTT Services

Certainly, utilizing OTT/IPTV placements opens up a realm of technological possibilities for advertisers to effectively reach their target audience. By considering factors such as the viewer’s device and connectivity, advertisers can employ a diverse range of services to connect with users in a more personalized and relevant manner. The key lies in embracing the entire spectrum of available technologies, regardless of the specific platform or device a user chooses to consume their television content. This approach ensures a seamless and engaging experience that resonates with the audience on multiple levels.

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Carol for Charity Has Won Its First Silver at Cannes Lions 2023 NEWS / 21.06.2023 Carol for Charity Has Won Its First Silver at Cannes Lions 2023

Carol for Charity by Saatchi & Saatchi Ukraine and the Ministry of Foreign Affairs of Ukraine earns Ukraine its first Silver Lion in the Radio & Audio (Not-for-profit / Charity / Government) category. Moreover, the work has been shortlisted in five other categories.

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The “Come Back Alive” Foundation presents its music annual report NEWS / 14.06.2023 The “Come Back Alive” Foundation presents its music annual report

In order to showcase the achievements of their work in 2022, the Fund team opted to move away from the conventional Excel and PDF reporting formats. Through a collaboration with the creative agency Publicis Ukraine, they successfully crafted the first-ever Ukrainian musical report. The printed version is designed to mimic the iconic cover of a vinyl record.

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