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Ukrainians show more interest in reading and literature than the average European. Even amidst a full-scale war, the output of books in Ukraine is increasing. In an exclusive column for AIN.Business, Maria Umanets, a data analyst at Publicis Groupe Ukraine, along with representatives from the book industry, discusses the book market in Ukraine and the preferences of Ukrainian readers.

As communicators, when we work with our clients, we strive to find opportunities to organically showcase these business activities and convey them to consumers.

The creators explained the ideas through biochemistry and showed the connections between stories and emotions.

Leo Burnett Ukraine created new communication platform for the beloved Liuks chips – kartopliuks.

Data indicates that a staggering 37% of Ukrainians experience fatigue and burnout, compared to 20% of Europeans and 18% globally. Interestingly, this figure has nearly doubled since last year, with a 15% increase (it was at 22% in 2022). The age group that feels the most pressure is 25 to 34-year-olds.

In a first of its kind experiment in pushing the boundaries of AI video, storytelling and personalization at scale, Arthur’s usual New Year’s message to the group takes an unusual turn when he’s joined by his AI twin, the AI Directoire+ and AI Maurice.

Окрім того, що він має багаторічний досвід у рекламній індустрії й велику частину із них саме на керівних посадах, також входить до членів правління ІАВ з моменту заснування організації в Україні.

The act of donating has ingrained itself as a crucial aspect of Ukrainian life. Despite recent indications suggesting a decrease in overall activity, data reveals that a substantial 83% of Ukrainians either contributed financially or volunteered within the past three months.

“It’s crucial for our team to feel unified, to be in the same context,” comments Kikava. “Gradually, the distinction between those working outside Ukraine and those here is growing. It’s not about productivity, not about working better or worse; it’s simply of different contexts. Our clients are in Ukraine, and the consumers are too, so we need to understand this reality.

The core philosophy of Leo Burnett Ukraine is centered around care, and it is encapsulated in the concept known as HumanKind. This year, the agency directed all its Christmas activities towards assisting Ukrainians in various ways.