UA Consumer 2023

Over the past year, Ukrainians have experienced power outages, shelling, sleepless nights, and countless other challenges to which they have had to adapt. How has this affected them? How have their values, purchasing behavior, and media consumption changed? Publicis Groupe Ukraine offers an ACTUAL COMPLEX ACCESSIBLE ANALYSIS OF YOUR AUDIENCE.

In 2023, we conducted a new wave of surveys among Ukrainians and learned what is important to them and WHAT CHANGES HAVE OCCURRED OVER THIS YEAR. The study involved 3,200 people, reflecting the population of Ukraine in cities with a population of 10,000 or more, aged 16-64. Based on this data, we are creating a strategic tool for you, tailored to your needs and requests, allowing you to understand and assess changes in consumer behavior.

ANALYSIS OF YOUR AUDIENCE MAY INCLUDE:

WIDE SPECTRUM OF INTERESTS, VALUES, AND TRENDS
147 CATEGORIES OF OFFLINE AND ONLINE PURCHASES
EXPECTATIONS FROM BRAND COMMUNICATION AND BEHAVIOR
MEDIA CONSUMPTION (REACH, TIME, AND CONTENT)
ONLINE ACTIVITY AND BEHAVIOR
MARKETING TOUCHPOINTS AND THEIR INFLUENCE ON THE CONSUMER JOURNEY

ALL YOU NEED TO DO IS:

Decide on your audience (gender, age, income, geo, category consumption, interests etc.)
Choose data blocks* out of the list you are interested in

INTERESTED?

GET AN EXAMPLE OF OPEN REPORT**REQUEST RESEARCH FOR YOUR AUDIENCe

WHAT WE ALREADY KNOW AND WHAT WE ARE EAGER TO SHARE WITH YOU

*Cost per 1 data block starts from 15 00 UAH w/o VAT. To get the total price for your request please ask your personal manager in the agency. **Total audience 16-64

IN CASE IT’S YOUR FIRST PROJECT WITH US PLEASE WRITE TO:

DARIA MALIKHATKO DATA SCIENCE DIRECTOR DMYTRO GRUSHEVSKY NEW BUSINESS DIRECTOR