News

When a person becomes a donor, they usually save several lives at once. This is reflected in the identity through lines-pathways that form the shape of a heart.

In today’s marketing landscape, where competition intensifies daily, it is crucial to understand the return on every hryvnia invested in advertising. Therefore, marketers continuously monitor which media channels deliver the highest profit, which target audiences are particularly receptive to specific messages, and how to optimize the budget to achieve the maximum results.

We will explain how and why, during a period of severe budget cuts and complete uncertainty, we chose the strategy of paying more for advertising contact, why our creatives were not in Ukrainian, and how LinkedIn, against all odds, became the most effective social network for the campaign.

Every year, Publicis Groupe enlists celebrities to send greetings to its vast global team. This year, the greetings featured none other than the iconic Snoop Dogg, known for generating hype.

The choice of Snoop was obvious, as the American rapper made a notable impact at the Olympic Games in Paris this year. He undoubtedly contributed to the vibe of this year’s events, turning them into a true spectacle.

The Brand Compass study by Publicis Groupe Ukraine identified the brands that have earned the most trust and affection in our country. The list includes both Ukrainian and international brands.

Confectionery products emerged as clear favorites, with Raffaello and Milka leading the way. Also in the top five are Pepsi, Coca-Cola, and Samsung.

Every day, brands compete for the attention of their consumers. Brand recognition is crucial for businesses to avoid getting lost in this sea of advertising noise. It’s not just about recognizing a logo or recalling a slogan; it’s about a deeper understanding of the brand’s values and uniqueness.

Numerous studies show that strong brand recognition enhances customer loyalty and increases a business’s competitiveness. However, this raises a logical question: how can one achieve a high level of recognition? How can you identify which marketing channels and tools work best? How do you avoid wasting budgets on ineffective strategies?

Our CEO, Enver Kikava, is among the 303 CEOs of leading companies in Ukraine! It’s a wonderful recognition and a great company to be in. Thanks to Forbes Ukraine for such fruitful work. We hope the country will see even more professional leaders. As Enver mentioned, we are moving towards victory and a happy future for Ukraine.

Everyone likely remembers the large-scale cyberattack of December 2023. About 20 million Ukrainian subscribers of the country’s largest telecom operator were left without connectivity and internet access both within Ukraine and abroad. Kyivstar’s cybersecurity was built according to the best models and standards, but sometimes that is not enough.

The project by Saatchi & Saatchi Ukraine and Kernel, supported by the Ministry of Foreign Affairs of Ukraine, the Union of Beekeepers of Ukraine, and Dronarium Ukraine, continues to impress judges at various festivals and competitions. This time, the international jury awarded a total of 8 accolades.

Marketing mix modeling (MMM) uses data and artificial intelligence to help businesses optimize media investments, increase sales, and adapt strategies to crisis conditions.