NEWS / 19.10.2025
An Upgrade with Character: How Leo Burnett Ukraine Rebranded Vlasnyi Rakhunok
The creatives at Leo Burnett Ukraine developed and implemented a rebranding for Vlasnyi Rakhunok.
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NEWS / 15.10.2025
Major wins by our agencies at Golden Drum 2025
Saatchi & Saatchi Ukraine, Leo Burnett Ukraine, and Publicis Ukraine won ×2 Grand Prix, ×4 Gold, ×3 Silver, ×3 Bronze, and ×5 Shortlists. Two of our agencies made it to the TOP-10 most creative agencies in Eastern Europe. And two of our CDs ranked among the festival’s top creative directors! Details in the Marketing Media Review article by the link.
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NEWS / 26.09.2025
Leo Burnett Ukraine and E-ZOO made an ad using sticks
Leo Burnett Ukraine and E-ZOO turned wooden sticks into media. That’s how the PromoStick project was born — the first ad on a stick that dogs bring to their pet parents themselves.
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NEWS / 18.09.2025
Vodafone transformed advertising into a nightly ritual of care
At a time when endless scrolling can disrupt sleep and drain energy, Vodafone, together with creative agency Leo Burnett Ukraine, launched a project that challenges traditional advertising norms. Instead of another commercial, users are offered a pause — a meditative video with calming visuals and soothing music designed to help them unwind and prepare for rest.
read more“The UEFA European Football Championship ended in Kyiv with Spain’s victory,” “Hurricane Katrina hit the coast of Florida,” “The US dollar exchange rate reached eight hryvnias on the interbank market” — these were the kinds of headlines heard on top TAVR Media radio stations this summer. No, it wasn’t a technical mistake or a retro broadcast. It was part of the ‘Forgotten News’ campaign, created by the creative agency Publicis Ukraine for the Nezabutni Foundation to draw attention to the challenges faced by people living with dementia and to change public attitudes toward them.
read moreYou’ve probably already heard that Pavlo Zibrov signed a contract with a famous football club and saw his debut game. Yes, it was Leo Burnett Ukraine who filmed the rise of this “pop legend” onto the football field — and it was truly spectacular! What’s more, it’s telling that Vodafone users were the ones who benefited most from the contract.
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NEWS / 29.07.2025
Brand Compass 2025: The Brand Ranking Based on Trust, Affection, and Emotional Closeness Among Ukrainians
Since 2024, Publicis Groupe Ukraine, in collaboration with the global research company Global Web Index, has been conducting the Brand Compass study across 42 countries, including Ukraine. One of the key dimensions explored in the study is how consumers perceive brands within selected categories, focusing on: Brand Love, Trust, “A Brand for Me” (Emotional Closeness), and Social and Environmental Responsibility.
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NEWS / 22.07.2025
The ‘Big and Clumsy’ vs. the ‘Independent Creatives’: Five Myths About How Ukraine’s Advertising Market Works
Despite the full-scale war in Ukraine, the advertising industry continues to evolve. New agencies are emerging, Ukrainian creative projects are winning international awards, and local agencies are consistently featured in the news and industry rankings. Yet, many stereotypes about the Ukrainian advertising business persist. I’ve spent 20 years in the industry — on both sides of the table (client and agency), ran my agency, and now I’m part of the international communications group Publicis Groupe Ukraine. Having gathered what I call a “360-degree perspective,” I’m ready to debunk five common myths about Ukraine’s advertising industry.
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NEWS / 03.07.2025
Cannes Lions 2025: Advertising Trends and Festival Insights from Ukrainian Creatives
Tetiana Slyvko, Managing Director of Saatchi & Saatchi Ukraine, Olena Bakum-Ramola, Chief Creative Practice at Publicis Groupe Ukraine, and Olga Buzunova, Director of Publicis Groupe Content, shared their insights from the Cannes Lions.
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NEWS / 28.06.2025
Honey at 2,900 UAH. Minefield Honey, which brought Ukraine its first Cannes Lions Gold, is raising funds for demining
In June 2025, the Minefield Honey project won Ukraine’s first-ever Cannes Lions Gold. In 2026, honey harvested from Ukraine’s mined meadows may be sold in German supermarkets. The teams from Ukraine’s Ministry of Foreign Affairs, the agricultural holding Kernel, and the agency Saatchi & Saatchi Ukraine had been working toward this since 2023, when the first batch of honey was bottled. How much has it raised for demining?
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