News | Page 10 | Publicis Groupe Ukraine

NEWS / 13.09.2021 Your Favorite Clothes Look New Much Longer

Publicis Ukraine renewed the communication message for Vanish and created the print for a brand.

NEWS / 09.09.2021 Ukrainian Case “Motherland Pride” Has Won 5 Awards at AD STARS in Asia

Motherland Pride case made by Saatchi & Saatchi Ukraine and Dronarium Ukraine for KyivPride has won new international awards. This time it was chosen among 1726 finalists of the biggest creative festival in Asia – AD STARS 2021. It won 5 awards: Gold in PR, Silver in Outdoor and Media, Bronze in Gender Equality, Crystal in Brand Experience & Activation.

NEWS / 31.08.2021 Would the Drug Advertising Moratorium Kill the TV Market?

What happens if pharma advertising would be forbidden? Enver Kikava, CEO Publicis Groupe Ukraine, Alla Malinovskaya, Chief Media Officer Publicis Groupe Ukraine, and Olena Andriienko, Chief LegalTech Officer Publicis Groupe Ukraine answering read below.

NEWS / 28.08.2021 The market assessment, gray areas and search

Daria Malikhatko, Research & Analytics Director Publicis Groupe, told about the difficulties in the market assessment in the interview.

NEWS / 26.08.2021 Saatchi & Saatchi Ukraine, Nazar Dorosh Team under the Support of MFA Have Shown Ukraine from а New Angle

The team has turned over the perception of Ukraine. Thу project was made for international investors and project partners on BBC Global News.

REPORT / 25.08.2021 MEDIA MARKET DIGEST JULY 2021

The main Media Market Trends & News we would like to share with you in this issue are the following:
• Transformation of Ukrainian marketing teams during a pandemic
• Global investment in advertising will grow in 2021
• Data do Linear TV marketers need in a non-ad streaming world
• New reach and frequency metrics in Display & Video 360
• IAB DOOH Committee published trend book

NEWS / 13.08.2021 Ecommerce and online video to fuel 11% recovery in global adspend this year

Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of the market in 2021, up from 48% in 2019. The average cost of television advertising is up by 5% this year, well ahead of its 1% adspend growth rate. The US alone will supply 46% of new ad dollars this year.

NEWS / 26.07.2021 Woo-o-ow shopping on OLX for anybody

Saatchi & Saatchi Ukraine wrote a song and filmed a mini video about smart shopping on OLX.

NEWS / Publicis Groupe Announces Regional Leadership Appointments for Central & Eastern Europe

Tomas Lauko was named Chief Executive Officer, Publicis Groupe Central & Eastern Europe (CEE), with responsibilities for 15 markets (Bulgaria, Greece, Hungary, Latvia, Poland, Romania, Ukraine, and other).

NEWS / Google postponed 3rd-party cookies blocking

Comments from Inna Berezovska, Chief Digital Officer, Publicis Groupe Ukraine and others.