News

Daria Malikhatko, Research & Analytics Director Publicis Groupe, told about the difficulties in the market assessment in the interview.

The team has turned over the perception of Ukraine. Thу project was made for international investors and project partners on BBC Global News.

The main Media Market Trends & News we would like to share with you in this issue are the following:
• Transformation of Ukrainian marketing teams during a pandemic
• Global investment in advertising will grow in 2021
• Data do Linear TV marketers need in a non-ad streaming world
• New reach and frequency metrics in Display & Video 360
• IAB DOOH Committee published trend book

Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of the market in 2021, up from 48% in 2019. The average cost of television advertising is up by 5% this year, well ahead of its 1% adspend growth rate. The US alone will supply 46% of new ad dollars this year.

Saatchi & Saatchi Ukraine wrote a song and filmed a mini video about smart shopping on OLX.

Tomas Lauko was named Chief Executive Officer, Publicis Groupe Central & Eastern Europe (CEE), with responsibilities for 15 markets (Bulgaria, Greece, Hungary, Latvia, Poland, Romania, Ukraine, and other).

Comments from Inna Berezovska, Chief Digital Officer, Publicis Groupe Ukraine and others.

Publicis Groupe CEE won 2 Grand Prix, 7 Gold, 5 Silver, and 8 Bronze.

On Monday Saatchi & Saatchi Ukraine has won The Cannes Lions Lion for the Motherland Pride pride case. Creative Directors answer our 4 questions: Sergiy Biloshytskiy, Saatchi & Saatchi Ukraine, and Anatoliy Davydov,  Leo Burnett Ukraine.

Senior Copywriter Saatchi & Saatchi Ukraine Anton Karunsky has spent about a third more time playing mobile games over the past year than ever before the pandemic. He shared his observations and findings with Vector.