The team has turned over the perception of Ukraine. Thу project was made for international investors and project partners on BBC Global News.
read moreThe main Media Market Trends & News we would like to share with you in this issue are the following:
• Transformation of Ukrainian marketing teams during a pandemic
• Global investment in advertising will grow in 2021
• Data do Linear TV marketers need in a non-ad streaming world
• New reach and frequency metrics in Display & Video 360
• IAB DOOH Committee published trend book
Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of the market in 2021, up from 48% in 2019. The average cost of television advertising is up by 5% this year, well ahead of its 1% adspend growth rate. The US alone will supply 46% of new ad dollars this year.
read moreSaatchi & Saatchi Ukraine wrote a song and filmed a mini video about smart shopping on OLX.
read moreTomas Lauko was named Chief Executive Officer, Publicis Groupe Central & Eastern Europe (CEE), with responsibilities for 15 markets (Bulgaria, Greece, Hungary, Latvia, Poland, Romania, Ukraine, and other).
read moreComments from Inna Berezovska, Chief Digital Officer, Publicis Groupe Ukraine and others.
read morePublicis Groupe CEE won 2 Grand Prix, 7 Gold, 5 Silver, and 8 Bronze.
read moreOn Monday Saatchi & Saatchi Ukraine has won The Cannes Lions Lion for the Motherland Pride pride case. Creative Directors answer our 4 questions: Sergiy Biloshytskiy, Saatchi & Saatchi Ukraine, and Anatoliy Davydov, Leo Burnett Ukraine.
read moreSenior Copywriter Saatchi & Saatchi Ukraine Anton Karunsky has spent about a third more time playing mobile games over the past year than ever before the pandemic. He shared his observations and findings with Vector.
read moreMotherland Pride case was created by Saatchi & Saatchi Ukraine in partnership with Dronarium Ukraine for KyivPride. It won a silver lion in the Outdoor category on one of the biggest and most prestigious festivals of creative advertising.
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