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“Carol for Charity” by the Ministry of Foreign Affairs of Ukraine and Saatchi & Saatchi Ukraine Wins Bronze at The One Show International Festival

NEWS / 23.05.2023 “Carol for Charity” by the Ministry of Foreign Affairs of Ukraine and Saatchi & Saatchi Ukraine Wins Bronze at The One Show International Festival

“Carol for Charity” has won its first bronze at the international creativity festival, The One Show, in the “Interactive & Mobile Craft: Audio Craft” category. It has also been shortlisted for “Experiential & Immersive: Use of Sound” and “Branded Entertainment: Audio” categories.

Ukrainian «Carol for the Charity» by Saatchi & Saatchi Ukraine and the Ministry of Foreign Affairs of Ukraine starts carolling at global advertising festivals

NEWS / 16.05.2023 Ukrainian «Carol for the Charity» by Saatchi & Saatchi Ukraine and the Ministry of Foreign Affairs of Ukraine starts carolling at global advertising festivals

«Carol for the Charity» received the first 14 shortlists at The One Show and became a finalist 3 times.

NEWS / 08.05.2023 Enver Kikava: Advertising Investments to Rise Even During Times of War, though with Varying Dynamics

The CEO of Publicis Groupe Ukraine told about collective efforts on the information front, the resurgence of major advertisers’ activity, and significant structural changes in the advertising market.

NEWS / 28.04.2023 Industry Perspectives on Changes to the “Advertising Law”

NEWS / 27.04.2023 Changes in Advertising Legislation: What Should Players Be Prepared For?

This is an important step. Firstly, it allows us to perceive ourselves in the context of the European community by harmonizing our legislation with European standards. Secondly, it aims to regulate issues related to digital advertising. Many aspects that were previously undefined are now being introduced into the legal framework.

NEWS / 18.04.2023 How to Grow Business without Increasing Media Investments

Aligning media planning with business results: the role of attribution modeling in Kyivstar’s case created and implemented by Publicis Groupe Ukraine’s Integrated team, including Data Science practice, Starcom Ukraine, and Performics Ukraine.

NEWS / 07.04.2023 Ukrainian Creative Director Became Cannes Lions 2023 Judge

This is his second year as a Cannes Lions jury member. In the Industry Craft category, he and 9 other creators are going to evaluate projects from all over the world for their creative excellence.

NEWS / 15.03.2023 In the New Creativity Show Participants Show Off Their Smartness

Power of Young’s Youtube channel has launched a new show called Creativity. Participants are challenging themselves to guess the advertising campaigns or just joke. Kosta Schneider became the host of the program. He is known on the market as the Chief creative director of Publicis Groupe Ukraine & Czech Republic + Saatchi & Saatchi Ukraine.

NEWS / 30.01.2023 82% Urainians Donate or Volunteer – based on the data

Дані комплексного соціологічного дослідження Pace Panel, яке Publicis Groupe Ukraine провела разом із всесвітньо відомою дослідницькою компанією Global Web Index, показали, що аж 82% українців донатили гроші або волонтерили протягом останніх 3 місяців.

NEWS / 05.01.2023 Daria Malihatko: “73% of Ukrainians perceive advertising communications positively”

Darya Malikhatko, Data Science Director, Publicis Groupe Ukraine, talks about industry research on Ukrainian audiences and the difficulties in assessing the overall picture of media consumption and audience behavior in 2022.