News

This is where Ukraine appears from an unexpected angle for the viewer. The video is part of a large-scale campaign about Ukraine on the  BBC Global News. Its goal is to change the perception of Ukraine among foreign audiences. Also to show the country as innovative, progressive, and attractive for investment and partnerships.

Saatchi & Saatchi Ukraine created the campaign for OLX business. The team showed the easy way to start own business on OLX.

The agency task was to show the OLX answer for everything. Therefore the team created heroes who behave the way that rises the only question: What are you doing? The answer is in the video!

Publicis Ukraine renewed the communication message for Vanish and created the print for a brand.

Motherland Pride case made by Saatchi & Saatchi Ukraine and Dronarium Ukraine for KyivPride has won new international awards. This time it was chosen among 1726 finalists of the biggest creative festival in Asia – AD STARS 2021. It won 5 awards: Gold in PR, Silver in Outdoor and Media, Bronze in Gender Equality, Crystal in Brand Experience & Activation.

What happens if pharma advertising would be forbidden?  Enver Kikava, CEO Publicis Groupe Ukraine, Alla Malinovskaya, Chief Media Officer Publicis Groupe Ukraine, and Olena Andriienko, Chief LegalTech Officer Publicis Groupe Ukraine answering read below.

Daria Malikhatko, Research & Analytics Director Publicis Groupe, told about the difficulties in the market assessment in the interview.

The team has turned over the perception of Ukraine. Thу project was made for international investors and project partners on BBC Global News.

The main Media Market Trends & News we would like to share with you in this issue are the following:
• Transformation of Ukrainian marketing teams during a pandemic
• Global investment in advertising will grow in 2021
• Data do Linear TV marketers need in a non-ad streaming world
• New reach and frequency metrics in Display & Video 360
• IAB DOOH Committee published trend book

Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of the market in 2021, up from 48% in 2019. The average cost of television advertising is up by 5% this year, well ahead of its 1% adspend growth rate. The US alone will supply 46% of new ad dollars this year.