News

Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of the market in 2021, up from 48% in 2019. The average cost of television advertising is up by 5% this year, well ahead of its 1% adspend growth rate. The US alone will supply 46% of new ad dollars this year.

Saatchi & Saatchi Ukraine wrote a song and filmed a mini video about smart shopping on OLX.

Tomas Lauko was named Chief Executive Officer, Publicis Groupe Central & Eastern Europe (CEE), with responsibilities for 15 markets (Bulgaria, Greece, Hungary, Latvia, Poland, Romania, Ukraine, and other).

Comments from Inna Berezovska, Chief Digital Officer, Publicis Groupe Ukraine and others.

Publicis Groupe CEE won 2 Grand Prix, 7 Gold, 5 Silver, and 8 Bronze.

On Monday Saatchi & Saatchi Ukraine has won The Cannes Lions Lion for the Motherland Pride pride case. Creative Directors answer our 4 questions: Sergiy Biloshytskiy, Saatchi & Saatchi Ukraine, and Anatoliy Davydov,  Leo Burnett Ukraine.

Senior Copywriter Saatchi & Saatchi Ukraine Anton Karunsky has spent about a third more time playing mobile games over the past year than ever before the pandemic. He shared his observations and findings with Vector.

Motherland Pride case was created by Saatchi & Saatchi Ukraine in partnership with Dronarium Ukraine for  KyivPride. It won a silver lion in the Outdoor category on one of the biggest and most prestigious festivals of creative advertising.

Alcohol brands spend twice as much on television as the average brand but will reduce their spending by 2.4% a year as audiences continue to shrink.

ТOP-20 Cannes Lions 2021 contenders. The creative during the era of uncertainty. The creative to change lives.