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Zenith Ukraine’s managing director on challenging moments, the magic of passion and taking care of yourself

Losing clients is one of the most challenging yet unavoidable aspects of working in advertising, Olga shared the advice she received during one of these moments and how it helped her cope.

“Minefields Honey” is a product made by bees on the Ukrainian minefields. It is a product that should have never existed, just like the minefields that now dot the Ukrainian landscape. It aims to raise awareness about the issue of landmines in Ukraine to the global community.

Elena Bakum-Ramola, leader of the creative business, Publicis Groupe Ukraine, entered the agency world with the intention for it to be a short stint. 27 years later, she is still here. Find out why.

I’m proud of Ukraine and its win at Cannes Lions 2023. Saatchi & Saatchi Ukraine with Carol for Charity project brought Silver and Bronze. I’m pretty sure that Ukrainian creative power would only grow year after year. And our teams would receive more and more awards. 

In Cannes, top creative leaders from across Edelman, IPG, Omnicom, Publicis, and WPP joined forces on stage to deliver one of the most high-profile briefs the industry has seen, impacting the lives of up to 4 billion people. The ask? To create a culture-defying program, experience, and campaign that could erase the stigma and insecurity of cancer at work.

These amendments hold significant importance for two key reasons: they bring us closer to the EU standards and facilitate the modernization of the rapidly evolving digital advertising market. These comprehensive updates, are set to be implemented within three months. However, it is worth getting prepared for the most significant changes.

Бронзового лева на міжнародному фестивалі Cannes Lions отримав проєкт Wikitruth від «Українського Свідка». Що це за проєкт та чому ця нагорода важлива для поширення правди про війну в Україні?

Cannes Lions reflect trends rather than create. Everything that makes marketing communications effective today, we see at Cannes. And, of course, Creativity plays a vital role.

Certainly, utilizing OTT/IPTV placements opens up a realm of technological possibilities for advertisers to effectively reach their target audience. By considering factors such as the viewer’s device and connectivity, advertisers can employ a diverse range of services to connect with users in a more personalized and relevant manner. The key lies in embracing the entire spectrum of available technologies, regardless of the specific platform or device a user chooses to consume their television content. This approach ensures a seamless and engaging experience that resonates with the audience on multiple levels.