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Cannes Lions reflect trends rather than create. Everything that makes marketing communications effective today, we see at Cannes. And, of course, Creativity plays a vital role.

Certainly, utilizing OTT/IPTV placements opens up a realm of technological possibilities for advertisers to effectively reach their target audience. By considering factors such as the viewer’s device and connectivity, advertisers can employ a diverse range of services to connect with users in a more personalized and relevant manner. The key lies in embracing the entire spectrum of available technologies, regardless of the specific platform or device a user chooses to consume their television content. This approach ensures a seamless and engaging experience that resonates with the audience on multiple levels.

Carol for Charity by Saatchi & Saatchi Ukraine and the Ministry of Foreign Affairs of Ukraine earns Ukraine its first Silver Lion in the Radio & Audio (Not-for-profit / Charity / Government) category. Moreover, the work has been shortlisted in five other categories.

In order to showcase the achievements of their work in 2022, the Fund team opted to move away from the conventional Excel and PDF reporting formats. Through a collaboration with the creative agency Publicis Ukraine, they successfully crafted the first-ever Ukrainian musical report. The printed version is designed to mimic the iconic cover of a vinyl record.

Saatchi & Saatchi Ukraine has once again emerged as the leader in both the International Creativity Rating 2022-2023 and the National Creativity and Craftsmanship Rating of Ukraine for the 2023 season, securing 320 points and 101 points respectively. Their outstanding success can be attributed to their highly acclaimed projects: “Motherland Pride” and “Carol for Charity.” These projects have garnered recognition at renowned global creativity festivals including Cannes Lions, Andy Awards, LIA Awards, The One Show, Golden Drum, Epica, ADC Europe Awards, Eurobest, D&AD, and many others.

“Carol for Charity” has won its first bronze at the international creativity festival, The One Show, in the “Interactive & Mobile Craft: Audio Craft” category. It has also been shortlisted for “Experiential & Immersive: Use of Sound” and “Branded Entertainment: Audio” categories.

«Carol for the Charity» received the first 14 shortlists at The One Show and became a finalist 3 times.

The CEO of Publicis Groupe Ukraine told about collective efforts on the information front, the resurgence of major advertisers’ activity, and significant structural changes in the advertising market.

This is an important step. Firstly, it allows us to perceive ourselves in the context of the European community by harmonizing our legislation with European standards. Secondly, it aims to regulate issues related to digital advertising. Many aspects that were previously undefined are now being introduced into the legal framework.