News

Aligning media planning with business results: the role of attribution modeling in Kyivstar’s case created and implemented by Publicis Groupe Ukraine’s Integrated team, including Data Science practice, Starcom Ukraine, and Performics Ukraine.

This is his second year as a Cannes Lions jury member. In the Industry Craft category, he and 9 other creators are going to evaluate projects from all over the world for their creative excellence.

Power of Young’s Youtube channel has launched a new show called Creativity. Participants are challenging themselves to guess the advertising campaigns or just joke. Kosta Schneider became the host of the program. He is known on the market as the Chief creative director of Publicis Groupe Ukraine & Czech Republic + Saatchi & Saatchi Ukraine.

Дані комплексного соціологічного дослідження Pace Panel, яке Publicis Groupe Ukraine провела разом із всесвітньо відомою дослідницькою компанією Global Web Index, показали, що аж 82% українців донатили гроші або волонтерили протягом останніх 3 місяців.

Darya Malikhatko, Data Science Director, Publicis Groupe Ukraine, talks about industry research on Ukrainian audiences and the difficulties in assessing the overall picture of media consumption and audience behavior in 2022.

This project was created by Saatchi & Saatchi Ukraine with the support of the BRAND UKRAINE and the Ministry of Foreign Affairs of Ukraine. The placement of the social project on the radio was handled by the following teams: Publicis Groupe in Ukraine, Lithuania, and Singapore, MSL Groupe in Bulgaria, Publicis Media in Poland and UK, and Spark Foundry in the USA.

The whole world knows about Ukrainian courage. Moreover, Ukrainians are also generous. Even after 10 months of war and economic decline in the country, Ukrainians still buy presents for friends and close ones.

Kateryna Yaroshenko, Starcom Ukraine Managing Director talks about changes in the advertising and communication industry in Ukraine and marketing investments perspectives.

Featuring Taras Topolya from Antytila, Veryovka Ukrainian Folk Choir & Zernyatko children’s folk ensemble

The Data Science team of Publicis Groupe Ukraine presented the report “Ukrainian Consumer 2022”. The team shared insights on media consumption, values, and expectations from brands, based on the general audience, 16-64 y.o. This report is built on data from Pace panel research conducted in cooperation with GWI.