Content

Leo Burnett Ukraine created the social campaign “Thank You” to show their gratitude to each person working in the rear to support the victory of Ukraine.

Kosta Schneider, Saatchi & Saatchi Ukraine and Publicis Groupe Ukraine creative director, joined the Film category jury team at Cannes Lions 2022, one of the most prestigious creative awards in the world.

The French-headquartered holding company is stopping its business and investments in Russia and focusing on the safety of Ukrainian employees. With the comment of Dmytro Grushevsky, New Business Director in Ukraine.

Publicis Groupe (represented by Leo Burnett, Publicis, Saatchi & Saatchi, Performics, Spark Foundry, Starcom, Zenith, and MSL is stopping all operations, engagement, and investment in Russia

Gabriel Zábušek, currently Chief Executive Officer (CEO) of KINDRED, a part of Publicis Groupe Czech Republic, has been promoted to Chief Technology Officer (CTO) of Publicis Groupe Central & Eastern Europe (CEE). Effective January, the new appointment sees Gabriel Zábušek join the ranks of Le Pont (Publicis Groupe CEE’s one-stop virtual shop of end-to-end, digital-first solutions). The new assignment will see Gabriel lead the development of technology capabilities across the 15 markets of Publicis Groupe CEE, alongside his current role as CEO of KINDRED.

The main Media Market Trends & News we would like to share with you in this issue are the following:

• Influencers and their impact on consumer trends
• Advertisers’ view of the digital advertising market in 2021 and 2022 forecasts
• Addressable TV advertising market will grow worldwide next year
• TikTok got more traffic than Google in 2021

Offering marketers seamless connectivity to end-to-end digital solutions via talents and capabilities in the three Centers of Excellence in Poland, Hungary, and Czech Republic. Watch the launch video here.

The Power of One in action!

Greetings to Leo Burnett Ukraine, Performics Ukraine, Saatchi & Saatchi Ukraine, Starcom Ukraine, Zenith Ukraine.

The main Media Market Trends & News we would like to share with you in this issue are the following:

• 83% of Ukrainian citizens buy online
• Saatchi & Saatchi Ukraine updated Kyivstar’s positioning and slogan
• IAB Europe Attitudes to Programmatic Advertising 2021 Report
• ICOA of Ukraine are presented the results of OOH market development for the 3rd quarter of 2021

Kateryna Yaroshenko replaced Olga Voronova as Starcom Ukraine Managing Director. As Olga continues her career within Publicis Groupe Ukraine.