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Elena Bakum-Ramola, leader of the creative business, Publicis Groupe Ukraine, entered the agency world with the intention for it to be a short stint. 27 years later, she is still here. Find out why.

I’m proud of Ukraine and its win at Cannes Lions 2023. Saatchi & Saatchi Ukraine with Carol for Charity project brought Silver and Bronze. I’m pretty sure that Ukrainian creative power would only grow year after year. And our teams would receive more and more awards. 

In Cannes, top creative leaders from across Edelman, IPG, Omnicom, Publicis, and WPP joined forces on stage to deliver one of the most high-profile briefs the industry has seen, impacting the lives of up to 4 billion people. The ask? To create a culture-defying program, experience, and campaign that could erase the stigma and insecurity of cancer at work.

These amendments hold significant importance for two key reasons: they bring us closer to the EU standards and facilitate the modernization of the rapidly evolving digital advertising market. These comprehensive updates, are set to be implemented within three months. However, it is worth getting prepared for the most significant changes.

Бронзового лева на міжнародному фестивалі Cannes Lions отримав проєкт Wikitruth від «Українського Свідка». Що це за проєкт та чому ця нагорода важлива для поширення правди про війну в Україні?

Cannes Lions reflect trends rather than create. Everything that makes marketing communications effective today, we see at Cannes. And, of course, Creativity plays a vital role.

Certainly, utilizing OTT/IPTV placements opens up a realm of technological possibilities for advertisers to effectively reach their target audience. By considering factors such as the viewer’s device and connectivity, advertisers can employ a diverse range of services to connect with users in a more personalized and relevant manner. The key lies in embracing the entire spectrum of available technologies, regardless of the specific platform or device a user chooses to consume their television content. This approach ensures a seamless and engaging experience that resonates with the audience on multiple levels.

Carol for Charity by Saatchi & Saatchi Ukraine and the Ministry of Foreign Affairs of Ukraine earns Ukraine its first Silver Lion in the Radio & Audio (Not-for-profit / Charity / Government) category. Moreover, the work has been shortlisted in five other categories.

In order to showcase the achievements of their work in 2022, the Fund team opted to move away from the conventional Excel and PDF reporting formats. Through a collaboration with the creative agency Publicis Ukraine, they successfully crafted the first-ever Ukrainian musical report. The printed version is designed to mimic the iconic cover of a vinyl record.

Saatchi & Saatchi Ukraine has once again emerged as the leader in both the International Creativity Rating 2022-2023 and the National Creativity and Craftsmanship Rating of Ukraine for the 2023 season, securing 320 points and 101 points respectively. Their outstanding success can be attributed to their highly acclaimed projects: “Motherland Pride” and “Carol for Charity.” These projects have garnered recognition at renowned global creativity festivals including Cannes Lions, Andy Awards, LIA Awards, The One Show, Golden Drum, Epica, ADC Europe Awards, Eurobest, D&AD, and many others.