NEWS / 28.09.2021
How UMH and Business Radio Group Advertising Alliance Will Affect the Market?
Olga Muravyova, print&radio buying group head Publicis Groupe Ukraine, shared her opinion on the balance of power in the radio market.
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NEWS / 20.09.2021
Video about Unexpected Ukraine Was Shown on the Internet
This is where Ukraine appears from an unexpected angle for the viewer. The video is part of a large-scale campaign about Ukraine on the BBC Global News. Its goal is to change the perception of Ukraine among foreign audiences. Also to show the country as innovative, progressive, and attractive for investment and partnerships.
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NEWS / 16.09.2021
Saatchi & Saatchi Ukraine Has Shown the Easy Way to Boost the Revenue on OLX
Saatchi & Saatchi Ukraine created the campaign for OLX business. The team showed the easy way to start own business on OLX.
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NEWS / 15.09.2021
Saatchi & Saatchi Ukraine and OLX Kazakhstan Found Out the Answer for Popular Question
The agency task was to show the OLX answer for everything. Therefore the team created heroes who behave the way that rises the only question: What are you doing? The answer is in the video!
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NEWS / 13.09.2021
Your Favorite Clothes Look New Much Longer
Publicis Ukraine renewed the communication message for Vanish and created the print for a brand.
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NEWS / 09.09.2021
Ukrainian Case “Motherland Pride” Has Won 5 Awards at AD STARS in Asia
Motherland Pride case made by Saatchi & Saatchi Ukraine and Dronarium Ukraine for KyivPride has won new international awards. This time it was chosen among 1726 finalists of the biggest creative festival in Asia – AD STARS 2021. It won 5 awards: Gold in PR, Silver in Outdoor and Media, Bronze in Gender Equality, Crystal in Brand Experience & Activation.
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NEWS / 31.08.2021
Would the Drug Advertising Moratorium Kill the TV Market?
What happens if pharma advertising would be forbidden? Enver Kikava, CEO Publicis Groupe Ukraine, Alla Malinovskaya, Chief Media Officer Publicis Groupe Ukraine, and Olena Andriienko, Chief LegalTech Officer Publicis Groupe Ukraine answering read below.
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NEWS / 28.08.2021
The market assessment, gray areas and search
Daria Malikhatko, Research & Analytics Director Publicis Groupe, told about the difficulties in the market assessment in the interview.
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NEWS / 26.08.2021
Saatchi & Saatchi Ukraine, Nazar Dorosh Team under the Support of MFA Have Shown Ukraine from а New Angle
The team has turned over the perception of Ukraine. Thу project was made for international investors and project partners on BBC Global News.
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REPORT / 25.08.2021
MEDIA MARKET DIGEST JULY 2021
The main Media Market Trends & News we would like to share with you in this issue are the following:
• Transformation of Ukrainian marketing teams during a pandemic
• Global investment in advertising will grow in 2021
• Data do Linear TV marketers need in a non-ad streaming world
• New reach and frequency metrics in Display & Video 360
• IAB DOOH Committee published trend book