News

Publicis Groupe CEE creative agencies got 31 awards in total, including 5 Gran Prix. Saatchi & Saatchi Ukraine entered TOP-10 agencies.

The main Media Market Trends & News we would like to share with you in this issue are the following:

• Google showed the behavior of Ukrainians during the pandemic
• Consumer spending in retail applications increased
• What we know about the context and positioning of TV ads
• Ad Network Era of Media Buying

The results exceeded the expectations of the experts. The revenue grew by 11,9% in comparison with Q3 2020. The company earned €7,55 идт шт nine months.

People and talents are the biggest treasure for creative industries. We need to fight for them, so the most talented would stay in advertising.

Publicis Groupe Ukraine continues to reform its structure from holding company to the platform, which helps clients solve the challenges facing their businesses.

Before the KIEF 2021, Jorg shared his thoughts on pandemia’s impact on creative industries. He also explained his approach to the working process with the team. And of his sources of inspiration and Cannes Lions 2021 wins.

Olga Muravyova, print&radio buying group head Publicis Groupe Ukraine,  shared her opinion on the balance of power in the radio market.

This is where Ukraine appears from an unexpected angle for the viewer. The video is part of a large-scale campaign about Ukraine on the  BBC Global News. Its goal is to change the perception of Ukraine among foreign audiences. Also to show the country as innovative, progressive, and attractive for investment and partnerships.

Saatchi & Saatchi Ukraine created the campaign for OLX business. The team showed the easy way to start own business on OLX.

The agency task was to show the OLX answer for everything. Therefore the team created heroes who behave the way that rises the only question: What are you doing? The answer is in the video!