Publicis Groupe Ukraine

MEDIA MARKET DIGEST DECEMBER 2021

MEDIA MARKET DIGEST DECEMBER 2021

The main Media Market Trends & News we would like to share with you in this issue are the following:

  • Influencers and their impact on consumer trends
  • Advertisers’ view of the digital advertising market in 2021 and 2022 forecasts
  • Addressable TV advertising market will grow worldwide next year
  • TikTok got more traffic than Google in 2021

MMD December 2021

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