VIVA LA DIFFERENCE
read moreDATAValuable insights to create relevancy
CREATIVEInsight driven creativity to create impact
PRInfluencing the public opinion for image and reputation management
CONTENT Сreating experiences to build sustainable connections between brands and its audience
PRODUCTIONMaking exciting stories to happen
MEDIAReach and segmentation to build client relations
DIGITALAccessible and human-centric for growth in conversion
COMMERCEInvestments that generate sales regardless of where consumers buy
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read moreSince 2024, Publicis Groupe Ukraine, in collaboration with the global research company Global Web Index, has been conducting the Brand Compass study across 42 countries, including Ukraine. One of the key dimensions explored in the study is how consumers perceive brands within selected categories, focusing on: Brand Love, Trust, “A Brand for Me” (Emotional Closeness), and Social and Environmental Responsibility.
read moreDespite the full-scale war in Ukraine, the advertising industry continues to evolve. New agencies are emerging, Ukrainian creative projects are winning international awards, and local agencies are consistently featured in the news and industry rankings. Yet, many stereotypes about the Ukrainian advertising business persist. I’ve spent 20 years in the industry — on both sides of the table (client and agency), ran my agency, and now I’m part of the international communications group Publicis Groupe Ukraine. Having gathered what I call a “360-degree perspective,” I’m ready to debunk five common myths about Ukraine’s advertising industry.
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