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NEWS / 14.01.2026
Generative Search: Strategies for Keeping Ukrainian Businesses Visible in 2026
Today, Ukrainian companies are facing radical shifts in digital marketing: artificial intelligence is reshaping how search engines work, creating both challenges and powerful opportunities for growth. More than 50% of Google queries now trigger AI Overviews — intelligent summaries that give users ready‑made answers without sending them to websites and without showing ads. For businesses, this means one thing: adapting to the new search reality is no longer optional — it’s essential. Is your company prepared for the next era of search marketing?
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NEWS / 30.12.2025
How to stay visible in generative search: tips for brands
Search no longer works by the old rules: more than half of search queries now include AI Overviews. Does this sound like a challenge? Or perhaps an opportunity for growth? To win, brands must understand the new reality and adapt to change. So, how is AI‑powered search reshaping the way Ukrainians behave and make choices? Is this the end of the SEO era? What should brands do to appear in AI‑generated search results? And how should marketing strategies evolve to succeed in the AI‑driven reality? Find answers in the article by Maryna Navrotska, Head of Product Marketing at Performics Ukraine.
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