VIVA LA DIFFERENCE
read moreDATAValuable insights to create relevancy
CREATIVEInsight driven creativity to create impact
PRInfluencing the public opinion for image and reputation management
CONTENT Сreating experiences to build sustainable connections between brands and its audience
PRODUCTIONMaking exciting stories to happen
MEDIAReach and segmentation to build client relations
DIGITALAccessible and human-centric for growth in conversion
COMMERCEInvestments that generate sales regardless of where consumers buy
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NEWS / 30.12.2025
How to stay visible in generative search: tips for brands
Search no longer works by the old rules: more than half of search queries now include AI Overviews. Does this sound like a challenge? Or perhaps an opportunity for growth? To win, brands must understand the new reality and adapt to change. So, how is AI‑powered search reshaping the way Ukrainians behave and make choices? Is this the end of the SEO era? What should brands do to appear in AI‑generated search results? And how should marketing strategies evolve to succeed in the AI‑driven reality? Find answers in the article by Maryna Navrotska, Head of Product Marketing at Performics Ukraine.
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NEWS / 24.12.2025
Key takeaways of 2025: 12 questions for creatives
Today we’re spotlighting year‑end insights from top creatives — featuring Serhii Biloshytskyi, Creative Director at Saatchi & Saatchi Ukraine.
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