Work we are
proud of

Goals

Attract new customers through a mobile app — it sounds simple, but in reality, each installation should become not just a number in a report, but a real driver of business: opening cards, connecting products. The plan was ambitious: during one advertising flight (~2 months), scale traffic and increase the number of installations by 80%, which would help the client’s business achieve +15% growth in opened cards.

Challenge

The banking category in digital is practically not growing (source: SimilarWeb PRO, 2025). The average user already has several cards and apps from different banks installed. People rarely look for a new bank; they just use what they already have on their phone.
In such conditions, classic performance becomes more expensive every day, and competition for each installation becomes more aggressive. We needed to not just buy traffic, but appear at the very moment when a person has a specific financial need: “I need an easy-to-understand card,” “I want a profitable transfer,” “Where can I quickly open an account?” And at that very moment, offer a simpler and more appropriate solution. Otherwise, one of our competitors would get the install.
Insight and strategy

After conducting a behavioral analysis, we realized that users don’t choose a bank as a brand. They choose the fastest way to solve their problem. Open a card — now. Transfer funds — without confusing fees. Open an account — in a few clicks. If the app doesn’t explain its value in a few seconds, the decision is made in favor of another.
We built a strategy around the idea of being present at all key touchpoints and immediately responding to requests in the language of Kredobank’s positioning — “correct, transparent, without unnecessary complications.” The ad did not talk about the brand, but showed a specific solution: the simplest and most correct way to meet your financial needs here and now.

Execution

We started with the foundation — optimizing the installation point. We audited the visual and content parts of the pages in the stores and formed recommendations with a focus on clearly communicating value. The user should understand in 3 seconds why this particular bank.

Working with search queries became the basis. We launched search campaigns with broad matching based on AI and an expanded system of negative keywords that was constantly updated. Every relevant query should lead to us, not to our competitors.

But we went further — competitive expansion. We launched advertising for competitors’ brands. Yes, it’s expensive, but it consolidates our presence in a competitive environment and shapes the perception of Kredobank as a strong player. When a user is looking for a solution, they see us — with an alternative that may be better.

The performance mix expanded our reach: Google ecosystem, Meta, TikTok — each channel captured the audience at different stages of the decision-making process. And personalization after a click through custom app pages for users from ads ensured maximum relevance and conversion.

Results

During the flight (October-December 2025), we managed to exceed our goals:

• We increased the number of app installs by 91% (exceeding the target by 13%).
• And the daily number of cards opened in the app increased by an average of +20%, confirming the impact on business results

When performance marketing is successfully combined with clear positioning and a well-thought-out installation point, the app becomes not just another bank on the list, but the simplest and most appropriate solution for the user.

53% of Ukraine’s economy depends on food and agricultural exports. Today, landmines occupy 30% of our land, which is twice the size of Portugal. Without global assistance, it will take decades to make it safe. Countless agricultural fields remain dangerous. People can’t work there. 

The Minefields Honey Project ‒ the mix of nature and tech helps us to create a product that was never meant to exist by turning unsafe areas into flourishing gardens for symbolic honeymaking. 

Personnel limited edition jars with details about our issue became a diplomatic tool and were given directly to influential people. The harvested honey became an invitation to fundraising events for Ukraine’s demining. The first 55 personnel jars were presented at special economic events such as World Economic Forum (Davos) and, USA-Ukraine Partnership Forum (Washington D.C.).

For now, the project has resulted in 175 000 000 impressions and numerous headlines with zero budget investments. It also received awards in huge international festivals such as Cannes Lions, KIAF, and others. 

In 2024, Saatchi & Saatchi Ukraine, Kernel Ukraine, the Ministry of Foreign Affairs of Ukraine, and the Union of Beekeepers of Ukraine gathered the new honey harvest to ensure the project’s continuation.

The celebration of Kyivstar’s 25th anniversary was supposed to be the highlight of 2022. However, due to the war, traditional approaches to business and media planning no longer worked.

In the realities of full-scale war, Kyivstar reduced its media budgets by 30%. Consumer behavior changed, but the positioning of the brand “Human Connection” became even more relevant. The campaign for a new tariff for the 25th anniversary with the option of donations for the army was launched as a special crisis solution in wartime to save the lives of Ukrainian defenders and literally restore human connections in the de-occupied cities. The key challenge was optimizing the media support of the campaign.

The basis of the planning was Big Data from previous campaigns. Based on this, we created a new approach to planning, using econometric attribution modeling of users’ actual actions. Our data-driven strategy led to a significant shift in the TV and digital media split from 70/30 to a more effective 35/65. We managed to identify the most influential communication methods, thus increasing the amount of direct communication (SMS, push notifications, etc.) and additionally the share of display components in digital tools due to its economic efficiency and higher conversion rates in donation activations.

For continuous tracking of results and accuracy, we created live dashboards.

Results:

x2.5 Activation of the superpower “Helping the Armed Forces of Ukraine”

+20 p.p. Contribution to the restoration of Ukraine

+4 p.p. Brand connection

+4 p.p. Market leadership in mobile communications

Svitoch Exclusive is exquisite dark chocolate with 51% of cocoa. It is presented in four unusual flavors: chili with apricot, sea salt with caramel, ginger with lemon, and hazelnut with peanut.

When developing the packaging the team emphasized the main advantages of the new product – the famous Svitoch chocolate and the ingredients in the form of pieces.

This is a showcase of how Lenovo, a hi-tech electronics brand, thinks not only about the functional features of its products, but also takes care of both product usage conditions and client’s comfort.

Creating of Lenovo Meowbook – laptop for cats – added more emotions into the user-brand relationships as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

Virus orientation, originality, and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.

In the category of chocolate bars, where the brand is chosen emotionally and standing near the shelf, we work with a young audience of 16-24 years old. This generation least of all trusts advertising and selects the brands that it really loves, considers cool and relevant in its philosophy.

Our task was to find a massive territory for communication on which the brand would look organically. And we have chosen for ourselves the cybersport, which is polarized among young people and is actively developing. But what we needed was involving emotional communication. Therefore, we became the first sponsor of the bars of the Kyiv tournament on the mega-popular game in Ukraine – Dota 2.

Thanks to the native integration into the tournament itself, as well as large-scale support with the announcement, we were able to not only reach and engage the audience but also achieve our goals.

For years the Chewing Gum category was represented by 2 leading brands: Orbit and Dirol. Orbit was a prominent player both in media investments and sales. Meanwhile, Dirol was #2 brand and eventually fell into the stasis where ad investment maintained the existing level of brand awareness while losing its positions in brand usage, consideration, and market share. Yet, Dirol decided to refresh its positioning and appeal to a younger audience – Generation Z.

Looking for an interesting youth territory we came upon bloggers trend. A big part of the audience is not only interacting with blogger content but dreaming of becoming one. Willing to help people with video content we created a Dirol Blogger Academy. Participants of the project had the possibility to learn how to become a blogger with special lessons from popular influencers, and the winner got 1 mln. views on Youtube for promotion of personal channel.

This project reflected the audience’s dreams vowed prominent brand slogan “Dirol. Inspires with taste” and positively affected brand sales.

Pandemic is a hard time for people: we are flooded by bad news and sad thoughts. We all need a source of calmness and harmony during these times.

Therefore we created a new philosophy “Take it smoothie”, which helps to deal with bad moods and tough problems.

We used only social networks to promote our campaign and created bright content, interesting copy, and super cool Insta-masks.