Publicis Groupe Ukraine

Work we are
proud of

Carol for Charity – How we turned Shazam into a Donation Platform

For over 100 years, Carol of the Bells has been synonymous with Christmas. However, many people are unaware that this iconic song originated from Ukraine. Mykola Leontovych, a Ukrainian composer, arranged a traditional Ukrainian folk song into the version we know today, in 1914.

To aid Ukrainian children affected by war, we transformed the beloved Carol of the Bells into 

a donation platform using Shazam. The new version of the song, titled Carol for Charity, encourages listeners to Shazam itself and donate for children’s needs with just a few clicks.

“Carol for Charity” went viral in 11 countries. With the help of Publicis Groupe teams worldwide, it was featured on 22 radio stations and integrated directly into Christmas movies via bumper ads. Media and TV coverage further boosted the project’s popularity, leading to the song being played over 1,000,000 times. 

The project received numerous awards at prestigious festivals such as Cannes Lions, LIA Awards, Mad Stars, The One Show, and Golden Drum.

read more
Carol for Charity – How we turned Shazam into a Donation Platform
Brave Together with Maybelline New York

The research data from the Pace panel of Publicis Groupe Ukraine shows that only 19% of Ukrainians are willing to talk about their mental health. This is a relatively low figure, given that we are constantly under stress due to the war. Among the youth aged up to 35 years, as many as 40% experience fatigue and susceptibility to anxiety and depression.

Maybelline NY is not just a brand of decorative cosmetics but a lovemark for the youth, taking on a responsible social mission to support its audience in challenging times. In partnership with the charity foundation UA Mental Help, they launched the BraveTogether project, a psychological support initiative for youth.

It helps young people understand themselves and find ways to cope with various life issues. Through a hotline and a chatbot on Telegram, qualified psychological assistance is made accessible to everyone. Brand ambassadors – thought leaders of the young audience – have joined the project. The Zenith Ukraine team took charge of spreading information about the project.

For communication with the youth, digital channels were selected, and relevant Telegram channels, podcasts, and PR articles were chosen to thoroughly explain its capabilities to everyone. This media mix was crafted considering the high level of trust in personalities and resources, as well as the audience’s preferences in media consumption.

The chosen strategy worked excellently; more than 85% of our target audience (~4.1 million) learned about the Brave Together project. But most importantly, during the campaign period, there were over 16 000 unique interactions with the chatbot and through hotline. And the most crucial achievement is that 400+ people were trained to react in stress and about mental health.

To be continued…

read more
Brave Together with Maybelline New York
How to turn the Pharma eRetail Media market black box into effective performance marketing?

Selling OTC pharmaceuticals online is one of the most challenging ventures in performance marketing. However, with the advent of Covid-19, we identified a potential opportunity. Specifically, we anticipated a surge in online sales and a transition of users from offline to online platforms.

We took the initiative to become market pioneers, establishing the most transparent and effective collaboration with online retailers. We successfully launched Performance Marketing for Sandoz drugs, transforming the Black Box Pharma eRetail Media market into a clear, comprehensible, real-time analytical system. This allows for clear tracking of our advertising campaigns’ business results and boosts sales by attracting new users.

read more
How to turn the Pharma eRetail Media market black box into effective performance marketing?
Your favorite clothes look new much longer!

Vanish changed its communication message to one that shows the benefits of its product, and at the same time provides an additional argument to encourage and support people in their quest for conscious consumption of the planet’s resources. Now the brand uses the message: ” Your favorite clothes look new much longer.” The Publicis Ukraine team also created an emotional print with the agency’s employees acting as heroes.

The work became one of the best global examples of “Print” ads of the first half of 2021 by “Lürzer’s Archive”. It is one of the most authoritative Austrian advertising resources. Since 1984 the issue has been publishing a selection catalog of the best advertising works from around the world.

Media support for Vanish projects is provided by the Spark Foundry Ukraine agency.

read more
Your favorite clothes look new much longer!
LENOVO: MEOWBOOK

This is a showcase of how Lenovo, a hi-tech electronics brand, thinks not only about the functional features of its products, but also takes care of both product usage conditions and client’s comfort.

Creating of Lenovo Meowbook – laptop for cats – added more emotions into the user-brand relationships as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

Virus orientation, originality, and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.

read more
LENOVO: MEOWBOOK
The Best Side of Molokiia

Molokija has found the solution in the situation with a quite limited advertising budget and persistently strong competitors’ activity. The Brand has stood out and found its own communication niche in the category.

Rebranding has been conducted, which led to changes in product packaging so that the product ingredients are now the most important highlighted detail. The aforementioned changes along with elaborately planned cross-media activity led us to the significant increase in OFF-TAKE indexes. As a result, both the White Yoghurt and Kefir became No. 1 in terms of market share in hryvnias as well as in tonnages in the period from February till May 2021.

read more
The Best Side of Molokiia
#Moneycanchallenge

Can selfies overcome cancer? Children with it have a 90% chance of recovery. But only when they are provided with the necessary treatment. In Ukraine, due to lack of funding and social problems, this figure is much lower, so online donations are very important. Together with Tabletochki Charity Foundation, we decided to increase the number of such donations, making selfies less selfish. That’s how the #MoneyCanChallenge came about.

 

The participant “complemented” his face in the photo with a portrait from a banknote donated to the Tabletochki and passed the call to friends. The flash mob was picked up by users and brands, making it one of the main TV news in the country. Tabletochki raised a considerable amount of money for charity at no cost, turning the instrument of love for oneself into an instrument of love for others.

read more
#Moneycanchallenge
When you can look whatever, look great with Garnier Fructis Superfood

Challenge

COVID-19 and the introduction of strict quarantine restrictions are events that have greatly affected all of us and forced us to change our usual way of life. Now people had to get used to living in self-isolation and connect with the world (work, friends, relatives) by various devices and messengers. The situation contributed to the surge in popularity of the video conferencing format.

Many not only locked themselves at home but in themselves too. This influenced a lot of the beauty industry. After all, people began to pay much less attention to their appearance.

 Solution

We decided to utilize this trend – and encourage people who have become hostages of their homes to be more open and “see” each other online more often. Yes, see each other! And start turning on cameras. And with the help of Garnier Fructis Superfood people who could look like whatever looked super.

read more
When you can look whatever, look great with Garnier Fructis Superfood
KredoBank: The Right ASO for the Right Bank

KredoBank: The Right ASO for the Right Bank

read more
KredoBank: The Right Bank at the Right Time

KredoBank: The Right Bank at the Right Time

read more
PromoStick: from game to purchase

PromoStick: from game to purchase

read more
Nasha Ryaba “Apetytna”: smart growth powered by a data-driven approach

Nasha Ryaba “Apetytna”: smart growth powered by a data-driven approach

read more
A la guerre comme a la guerre – Do your things with a French accent

A la guerre comme a la guerre – Do your things with a French accent

read more
“Ode to Dignity” – How the “Ukraine” Piano Worked on Ukraine’s Image in Germany

“Ode to Dignity” – How the “Ukraine” Piano Worked on Ukraine’s Image in Germany

read more
How Visa Created a Community of Brands who care

How Visa Created a Community of Brands who care

read more
The honey that shouldn’t exist

The honey that shouldn’t exist

read more
Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

read more
Keep calm & carry-on big data

Keep calm & carry-on big data

read more
Increasing sales for PrivatBank with SEO and AI

Increasing sales for PrivatBank with SEO and AI

read more
Regional OdysSEO for the priority. Fixed internet by Kyivstar

Regional OdysSEO for the priority. Fixed internet by Kyivstar

read more
Plasticine stories on sensitive issues by Publicis Ukraine

Plasticine stories on sensitive issues by Publicis Ukraine

read more
Exclusive Packaging for Svitoch Exclusive

Exclusive Packaging for Svitoch Exclusive

read more
Changing the Symbolism with the Motherland Pride

Changing the Symbolism with the Motherland Pride

read more
Podorozhnyk – Knows That Helps

Podorozhnyk – Knows That Helps

read more
Be the King of your Jungle

Be the King of your Jungle

read more
National Art Museum of Ukraine (NAMU): NAMU Lions

National Art Museum of Ukraine (NAMU): NAMU Lions

read more
‘TABLETOCHKI’ CHARITY FUND: HOW I LIVE YOUR MONEY

‘TABLETOCHKI’ CHARITY FUND: HOW I LIVE YOUR MONEY

read more
The Ukrainian Creative Awards

The Ukrainian Creative Awards

read more
Save the animals with Save Wild

Save the animals with Save Wild

read more
Classic Picnic #SOUNDwiththeCITY

Classic Picnic #SOUNDwiththeCITY

read more
Become a Hero with Men Expert

Become a Hero with Men Expert

read more
Nescafé 3in1 integration in music clip to engage young trendy audience

Nescafé 3in1 integration in music clip to engage young trendy audience

read more
Let our #ІСТОРІЇVСЕРЕДИНІ be heard or how to involve the audience in delicate dialog

Let our #ІСТОРІЇVСЕРЕДИНІ be heard or how to involve the audience in delicate dialog

read more
Through rationality and expertise to the consumer’s heart

Through rationality and expertise to the consumer’s heart

read more
How to find a new audience to boost brand leaders growth

How to find a new audience to boost brand leaders growth

read more
Get your head in the game with Lion together

Get your head in the game with Lion together

read more
Fructis Renovation or how to be on the TOP again

Fructis Renovation or how to be on the TOP again

read more
Dirol Blogger Academy

Dirol Blogger Academy

read more
DigiVision for SausageSnack

DigiVision for SausageSnack

read more
The very same feeling when you’re with Pure the coolest one

The very same feeling when you’re with Pure the coolest one

read more
Message personalization and psychographics in campaigns by Visa and their partner PrivatBank

Message personalization and psychographics in campaigns by Visa and their partner PrivatBank

read more
Take it smoothie – Molokiia

Take it smoothie – Molokiia

read more

Clients

Carlsberg Ukraine
Philip Morris
Samsung
Electrolux
Visa
Дарниця
Unity Bars
Duracell
B&H
ABInBEV
Arterium
StarLadder
P&G
Клуб Сиру
Kyivstar
Coca-Cola HBC
Nestle
FCA
Дмитрук
Ukrsibbank PNR Paribas Group
White Rock
Molokia
КОМО
Chumak
Reckitt Benckiser
Renault
NAMU
Beiersdorf
LVMH
Peugeot Citroen
Winner
Stellantis
Raiffeisen Bank
L`Oreal Ukraine
Essity
Coty
Mondelez
OLX
Save Wild
Lactalis
METRO
Lotos
Mango
Sandoz
Таблеточки
Eurocar
Sanofi
This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies.
Accept cookies