Work we are
proud of

The super-premium beer brand Kronenbourg has been building its attributes in the fashion territory for several years. This required large investments, but by differentiating from the main competitors, the brand gained growth in premium attributes year after year. 

In 2022, the brand showed a decline in sales for the first time ever. Therefore, in 2023, it was crucial to resume the communication of premium attributes to deliver its added value to consumers who prefer cheaper brands in times of economy. 

Understanding the irrelevance of fashion in the war, Publicis Groupe Content team with the Zenith Ukraine team helped Kronenbourg find its renewed meaning. The brand’s communication was based on supporting Ukrainian designers who continue creating and responding to the needs of society. In partnership with Vogue.ua, we created the Resilience & Social Impact nomination and provided real help to the laureates. 

Five Ukrainian brands received awards. Among the summer months, sales in August 2023 exceeded the 2021 level and showed a peak for the entire year. We maintained leading positions in key attributes, significantly surpassing competitors as “premium” and “modern.” And, of course, we reached a target audience of 7 500 000.

As a result of the campaign, we achieved more than reversing the downward trend in sales. We solved the Brand’s strategic task and found a new meaning in the fashion communication platform that meets the needs of society during the war.

In 2022 Visa, like other responsible brands, reevaluated its priorities, focusing efforts and resources on support. The company created a non-commercial platform that served as a forum for the coordinated efforts of Visa’s social initiatives and its partners, arising in response to numerous simultaneous needs.

The establishment of the Brands Who Care enabled the consolidation of media channels, businesses, foundations, and those needing assistance for effective aid and support. Visa directed its communication investments to support the platform, emphasizing timely messages on areas requiring immediate assistance. The campaign was created by the Saatchi & Saatchi Ukraine team.

To achieve maximum visibility, the initiatives were presented as Brands who care, rather than directly under the Visa name, which facilitated more effective interaction with the audience. The project garnered significant reach, with over 50,000,000 contacts.

Since the launch of the first collaborations, over 20 initiatives have been organized, and over 80 million hryvnias have been raised. Brands who care community continue to thrive and evolve as a community of socially responsible brands.

Selling OTC pharmaceuticals online is one of the most challenging ventures in performance marketing. However, with the advent of Covid-19, we identified a potential opportunity. Specifically, we anticipated a surge in online sales and a transition of users from offline to online platforms.

We took the initiative to become market pioneers, establishing the most transparent and effective collaboration with online retailers. We successfully launched Performance Marketing for Sandoz drugs, transforming the Black Box Pharma eRetail Media market into a clear, comprehensible, real-time analytical system. This allows for clear tracking of our advertising campaigns’ business results and boosts sales by attracting new users.

There are problems too uncomfortable and embarrassing to talk about. It is unpleasant even to think about them, nor to say out loud that you have constipation. Even in the circle of close ones, you’d rather hide somewhere than talk. But you can’t hide from it.

Guttalax picosulfate is a drug created specifically to solve this delicate problem of constipation. And Publicis Ukraine team with Sanofi Ukraine has had to create a concise communication for it.

The team faced a task to carefully uncover the problem and at the same time work with the stereotype that digestive problems arise solely from an unbalanced diet. The truth is that constipation can rise because of several factors such as stress, traveling, climate change, lack of physical activity, and after the course of specific medications.

The team chose plasticine and animation. And the whole process was made by a team in-house. They composed the plasticine, wrinkled and shooted everything ?

Vanish changed its communication message to one that shows the benefits of its product, and at the same time provides an additional argument to encourage and support people in their quest for conscious consumption of the planet’s resources. Now the brand uses the message: ” Your favorite clothes look new much longer.” The Publicis Ukraine team also created an emotional print with the agency’s employees acting as heroes.

The work became one of the best global examples of “Print” ads of the first half of 2021 by “Lürzer’s Archive”. It is one of the most authoritative Austrian advertising resources. Since 1984 the issue has been publishing a selection catalog of the best advertising works from around the world.

Media support for Vanish projects is provided by the Spark Foundry Ukraine agency.

This is a showcase of how Lenovo, a hi-tech electronics brand, thinks not only about the functional features of its products, but also takes care of both product usage conditions and client’s comfort.

Creating of Lenovo Meowbook – laptop for cats – added more emotions into the user-brand relationships as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

Virus orientation, originality, and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.

Molokija has found the solution in the situation with a quite limited advertising budget and persistently strong competitors’ activity. The Brand has stood out and found its own communication niche in the category.

Rebranding has been conducted, which led to changes in product packaging so that the product ingredients are now the most important highlighted detail. The aforementioned changes along with elaborately planned cross-media activity led us to the significant increase in OFF-TAKE indexes. As a result, both the White Yoghurt and Kefir became No. 1 in terms of market share in hryvnias as well as in tonnages in the period from February till May 2021.

Save Wild is a fund that rehabilitates wild animals after the captivity. By creating close to natural conditions, the foundation helps animals recover physically and morally. We have developed a corporate identity that best conveys the essence of the fund’s activities. We have chosen the forest as a symbol of the natural environment, depicting it in the form of tree rings that protect wild animals, emphasizing the value and vulnerability of life.