Publicis Groupe Ukraine

Work we are
proud of

How Visa Created a Community of Brands who care

In 2022 Visa, like other responsible brands, reevaluated its priorities, focusing efforts and resources on support. The company created a non-commercial platform that served as a forum for the coordinated efforts of Visa’s social initiatives and its partners, arising in response to numerous simultaneous needs.

The establishment of the Brands Who Care enabled the consolidation of media channels, businesses, foundations, and those needing assistance for effective aid and support. Visa directed its communication investments to support the platform, emphasizing timely messages on areas requiring immediate assistance. The campaign was created by the Saatchi & Saatchi Ukraine team.

To achieve maximum visibility, the initiatives were presented as Brands who care, rather than directly under the Visa name, which facilitated more effective interaction with the audience. The project garnered significant reach, with over 50,000,000 contacts.

Since the launch of the first collaborations, over 20 initiatives have been organized, and over 80 million hryvnias have been raised. Brands who care community continue to thrive and evolve as a community of socially responsible brands.

read more
How Visa Created a Community of Brands who care
How to turn the Pharma eRetail Media market black box into effective performance marketing?

Selling OTC pharmaceuticals online is one of the most challenging ventures in performance marketing. However, with the advent of Covid-19, we identified a potential opportunity. Specifically, we anticipated a surge in online sales and a transition of users from offline to online platforms.

We took the initiative to become market pioneers, establishing the most transparent and effective collaboration with online retailers. We successfully launched Performance Marketing for Sandoz drugs, transforming the Black Box Pharma eRetail Media market into a clear, comprehensible, real-time analytical system. This allows for clear tracking of our advertising campaigns’ business results and boosts sales by attracting new users.

read more
How to turn the Pharma eRetail Media market black box into effective performance marketing?
LENOVO: MEOWBOOK

This is a showcase of how Lenovo, a hi-tech electronics brand, thinks not only about the functional features of its products, but also takes care of both product usage conditions and client’s comfort.

Creating of Lenovo Meowbook – laptop for cats – added more emotions into the user-brand relationships as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

Virus orientation, originality, and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.

read more
LENOVO: MEOWBOOK
Save the animals with Save Wild

Save Wild is a fund that rehabilitates wild animals after the captivity. By creating close to natural conditions, the foundation helps animals recover physically and morally. We have developed a corporate identity that best conveys the essence of the fund’s activities. We have chosen the forest as a symbol of the natural environment, depicting it in the form of tree rings that protect wild animals, emphasizing the value and vulnerability of life.

read more
Save the animals with Save Wild
When you can look whatever, look great with Garnier Fructis Superfood

Challenge

COVID-19 and the introduction of strict quarantine restrictions are events that have greatly affected all of us and forced us to change our usual way of life. Now people had to get used to living in self-isolation and connect with the world (work, friends, relatives) by various devices and messengers. The situation contributed to the surge in popularity of the video conferencing format.

Many not only locked themselves at home but in themselves too. This influenced a lot of the beauty industry. After all, people began to pay much less attention to their appearance.

 Solution

We decided to utilize this trend – and encourage people who have become hostages of their homes to be more open and “see” each other online more often. Yes, see each other! And start turning on cameras. And with the help of Garnier Fructis Superfood people who could look like whatever looked super.

read more
When you can look whatever, look great with Garnier Fructis Superfood
Become a Hero with Men Expert

CHALLENGE

The male deodorants market is driven by 3 strong brands-mastodons both in sales & in media activity. Each leader plays on its own clear territory with different male groups.

Men Expert is a young brand in the category with still low brand awareness among men as weak media support doesn’t build wide TA reach & involvement into the brand niche for a long period.

INSIGHT & IDEA

More than 60% of the core male audiences are interested in computer game playing. In Ukraine, the cybersport niche is still unoccupied. Each Men Expert franchise has its own unique property as DOTA heroes have their own unique power.

Decision: to conquer real male territory with high reach potential to differentiate Men Expert among strong & active competitors.

IMPLEMENTATION

Zero stage: teasing OOH & digital campaign to stir up TA interest declaring new brand territory.

Semi-finals: strong TA reach achievement due to 2 non-stop days of DOTA Minor streams with Men Expert as main partner & digital campaign support led on a game console raffle to build link with business.

Grand final: active TA involvement into Grand final and native reach building driving by engaged bloggers.

RESULTS

  • 70% TA reach in TOP-5 cities
  • +5 p.p. Brand Awareness growth among the young male audience
  • +2 p.p. Brand Consumption growth among the young male audience
  • record deodorants sales* in units & value in the e-com channel during the campaign

 

read more
Become a Hero with Men Expert
DigiVision for SausageSnack

We faced a challenge to break into the everyday life of people with a new product Kabanosy – long, thin sausages made from natural meat, positioned in between the meat-sausage and snack category. Until 2019 the product was unknown to both Ukrainian customers and distributors. Retail shops didn’t understand in which division the product should be sold, customers were puzzled whether to make sandwiches or eat Kabanosy with beer.

New product inspired us for a new approach for mixing media channels. We turned the classical media mix upside down and developed “DigiVision”, where digital plays a leading role in generating reach and TV is playing a secondary role. Non-standard and effective usage of media allowed Kabanosy to become a leader of the category of Snack and Meat products with minimal investment and significantly grew monthly sales.

read more
DigiVision for SausageSnack
Take it smoothie – Molokiia

Pandemic is a hard time for people: we are flooded by bad news and sad thoughts. We all need a source of calmness and harmony during these times.

Therefore we created a new philosophy “Take it smoothie”, which helps to deal with bad moods and tough problems.

We used only social networks to promote our campaign and created bright content, interesting copy, and super cool Insta-masks.

read more
Take it smoothie – Molokiia
“Ode to Dignity” – How the “Ukraine” Piano Worked on Ukraine’s Image in Germany

“Ode to Dignity” – How the “Ukraine” Piano Worked on Ukraine’s Image in Germany

read more
The honey that shouldn’t exist

The honey that shouldn’t exist

read more
Carol for Charity – How we turned Shazam into a Donation Platform

Carol for Charity – How we turned Shazam into a Donation Platform

read more
Brave Together with Maybelline New York

Brave Together with Maybelline New York

read more
Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

read more
Keep calm & carry-on big data

Keep calm & carry-on big data

read more
Increasing sales for PrivatBank with SEO and AI

Increasing sales for PrivatBank with SEO and AI

read more
Regional OdysSEO for the priority. Fixed internet by Kyivstar

Regional OdysSEO for the priority. Fixed internet by Kyivstar

read more
Plasticine stories on sensitive issues by Publicis Ukraine

Plasticine stories on sensitive issues by Publicis Ukraine

read more
Exclusive Packaging for Svitoch Exclusive

Exclusive Packaging for Svitoch Exclusive

read more
Changing the Symbolism with the Motherland Pride

Changing the Symbolism with the Motherland Pride

read more
Your favorite clothes look new much longer!

Your favorite clothes look new much longer!

read more
Podorozhnyk – Knows That Helps

Podorozhnyk – Knows That Helps

read more
Be the King of your Jungle

Be the King of your Jungle

read more
National Art Museum of Ukraine (NAMU): NAMU Lions

National Art Museum of Ukraine (NAMU): NAMU Lions

read more
‘TABLETOCHKI’ CHARITY FUND: HOW I LIVE YOUR MONEY

‘TABLETOCHKI’ CHARITY FUND: HOW I LIVE YOUR MONEY

read more
The Best Side of Molokiia

The Best Side of Molokiia

read more
The Ukrainian Creative Awards

The Ukrainian Creative Awards

read more
Classic Picnic #SOUNDwiththeCITY

Classic Picnic #SOUNDwiththeCITY

read more
#Moneycanchallenge

#Moneycanchallenge

read more
Nescafé 3in1 integration in music clip to engage young trendy audience

Nescafé 3in1 integration in music clip to engage young trendy audience

read more
Let our #ІСТОРІЇVСЕРЕДИНІ be heard or how to involve the audience in delicate dialog

Let our #ІСТОРІЇVСЕРЕДИНІ be heard or how to involve the audience in delicate dialog

read more
Through rationality and expertise to the consumer’s heart

Through rationality and expertise to the consumer’s heart

read more
How to find a new audience to boost brand leaders growth

How to find a new audience to boost brand leaders growth

read more
Get your head in the game with Lion together

Get your head in the game with Lion together

read more
Fructis Renovation or how to be on the TOP again

Fructis Renovation or how to be on the TOP again

read more
Dirol Blogger Academy

Dirol Blogger Academy

read more
The very same feeling when you’re with Pure the coolest one

The very same feeling when you’re with Pure the coolest one

read more
Message personalization and psychographics in campaigns by Visa and their partner PrivatBank

Message personalization and psychographics in campaigns by Visa and their partner PrivatBank

read more

Clients

Chumak
NAMU
StarLadder
Sandoz
Дмитрук
Sanofi
P&G
Eurocar
Renault
Lotos
Дарниця
Lactalis
Save Wild
Клуб Сиру
Visa
OLX
METRO
ABInBEV
Reckitt Benckiser
Mango
Mondelez
FCA
Ukrsibbank PNR Paribas Group
L`Oreal Ukraine
Arterium
Electrolux
Stellantis
Coca-Cola HBC
Duracell
Carlsberg Ukraine
Samsung
Coty
Molokia
Philip Morris
Peugeot Citroen
Unity Bars
LVMH
Essity
B&H
Winner
Kyivstar
Таблеточки
Beiersdorf
White Rock
Nestle
Raiffeisen Bank
КОМО
This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies.
Accept cookies