Publicis Groupe Ukraine

Work we are
proud of

How Visa Created a Community of Brands who care

In 2022 Visa, like other responsible brands, reevaluated its priorities, focusing efforts and resources on support. The company created a non-commercial platform that served as a forum for the coordinated efforts of Visa’s social initiatives and its partners, arising in response to numerous simultaneous needs.

The establishment of the Brands Who Care enabled the consolidation of media channels, businesses, foundations, and those needing assistance for effective aid and support. Visa directed its communication investments to support the platform, emphasizing timely messages on areas requiring immediate assistance. The campaign was created by the Saatchi & Saatchi Ukraine team.

To achieve maximum visibility, the initiatives were presented as Brands who care, rather than directly under the Visa name, which facilitated more effective interaction with the audience. The project garnered significant reach, with over 50,000,000 contacts.

Since the launch of the first collaborations, over 20 initiatives have been organized, and over 80 million hryvnias have been raised. Brands who care community continue to thrive and evolve as a community of socially responsible brands.

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How Visa Created a Community of Brands who care
How to turn the Pharma eRetail Media market black box into effective performance marketing?

Selling OTC pharmaceuticals online is one of the most challenging ventures in performance marketing. However, with the advent of Covid-19, we identified a potential opportunity. Specifically, we anticipated a surge in online sales and a transition of users from offline to online platforms.

We took the initiative to become market pioneers, establishing the most transparent and effective collaboration with online retailers. We successfully launched Performance Marketing for Sandoz drugs, transforming the Black Box Pharma eRetail Media market into a clear, comprehensible, real-time analytical system. This allows for clear tracking of our advertising campaigns’ business results and boosts sales by attracting new users.

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How to turn the Pharma eRetail Media market black box into effective performance marketing?
LENOVO: MEOWBOOK

This is a showcase of how Lenovo, a hi-tech electronics brand, thinks not only about the functional features of its products, but also takes care of both product usage conditions and client’s comfort.

Creating of Lenovo Meowbook – laptop for cats – added more emotions into the user-brand relationships as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

Virus orientation, originality, and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.

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LENOVO: MEOWBOOK
When you can look whatever, look great with Garnier Fructis Superfood

Challenge

COVID-19 and the introduction of strict quarantine restrictions are events that have greatly affected all of us and forced us to change our usual way of life. Now people had to get used to living in self-isolation and connect with the world (work, friends, relatives) by various devices and messengers. The situation contributed to the surge in popularity of the video conferencing format.

Many not only locked themselves at home but in themselves too. This influenced a lot of the beauty industry. After all, people began to pay much less attention to their appearance.

 Solution

We decided to utilize this trend – and encourage people who have become hostages of their homes to be more open and “see” each other online more often. Yes, see each other! And start turning on cameras. And with the help of Garnier Fructis Superfood people who could look like whatever looked super.

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When you can look whatever, look great with Garnier Fructis Superfood
Get your head in the game with Lion together

In the category of chocolate bars, where the brand is chosen emotionally and standing near the shelf, we work with a young audience of 16-24 years old. This generation least of all trusts advertising and selects the brands that it really loves, considers cool and relevant in its philosophy.

Our task was to find a massive territory for communication on which the brand would look organically. And we have chosen for ourselves the cybersport, which is polarized among young people and is actively developing. But what we needed was involving emotional communication. Therefore, we became the first sponsor of the bars of the Kyiv tournament on the mega-popular game in Ukraine – Dota 2.

Thanks to the native integration into the tournament itself, as well as large-scale support with the announcement, we were able to not only reach and engage the audience but also achieve our goals.

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Get your head in the game with Lion together
DigiVision for SausageSnack

We faced a challenge to break into the everyday life of people with a new product Kabanosy – long, thin sausages made from natural meat, positioned in between the meat-sausage and snack category. Until 2019 the product was unknown to both Ukrainian customers and distributors. Retail shops didn’t understand in which division the product should be sold, customers were puzzled whether to make sandwiches or eat Kabanosy with beer.

New product inspired us for a new approach for mixing media channels. We turned the classical media mix upside down and developed “DigiVision”, where digital plays a leading role in generating reach and TV is playing a secondary role. Non-standard and effective usage of media allowed Kabanosy to become a leader of the category of Snack and Meat products with minimal investment and significantly grew monthly sales.

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DigiVision for SausageSnack
Message personalization and psychographics in campaigns by Visa and their partner PrivatBank

Issuing new active payment cards with many transactions is becoming more and more difficult every year when it comes to a large bank. Standard audience targeting tools no longer work.

Thanks to the psychographic segmentation of the target audience, done with the help of partners, we were able to reach a new level of personalization. As a result, we improved our media metrics, got more active customers who made more transactions, determined which segments performed better and applied our knowledge to optimize our next campaigns.

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Message personalization and psychographics in campaigns by Visa and their partner PrivatBank
Take it smoothie – Molokiia

Pandemic is a hard time for people: we are flooded by bad news and sad thoughts. We all need a source of calmness and harmony during these times.

Therefore we created a new philosophy “Take it smoothie”, which helps to deal with bad moods and tough problems.

We used only social networks to promote our campaign and created bright content, interesting copy, and super cool Insta-masks.

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Take it smoothie – Molokiia
A la guerre comme a la guerre – Do your things with a French accent

A la guerre comme a la guerre – Do your things with a French accent

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“Ode to Dignity” – How the “Ukraine” Piano Worked on Ukraine’s Image in Germany

“Ode to Dignity” – How the “Ukraine” Piano Worked on Ukraine’s Image in Germany

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The honey that shouldn’t exist

The honey that shouldn’t exist

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Carol for Charity – How we turned Shazam into a Donation Platform

Carol for Charity – How we turned Shazam into a Donation Platform

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Brave Together with Maybelline New York

Brave Together with Maybelline New York

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Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

Tsar Khlib + Leo Burnett Ukraine = the first major communication of the bread brand “Skills Taste” 2024

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Keep calm & carry-on big data

Keep calm & carry-on big data

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Increasing sales for PrivatBank with SEO and AI

Increasing sales for PrivatBank with SEO and AI

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Regional OdysSEO for the priority. Fixed internet by Kyivstar

Regional OdysSEO for the priority. Fixed internet by Kyivstar

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Plasticine stories on sensitive issues by Publicis Ukraine

Plasticine stories on sensitive issues by Publicis Ukraine

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Exclusive Packaging for Svitoch Exclusive

Exclusive Packaging for Svitoch Exclusive

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Changing the Symbolism with the Motherland Pride

Changing the Symbolism with the Motherland Pride

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Your favorite clothes look new much longer!

Your favorite clothes look new much longer!

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Podorozhnyk – Knows That Helps

Podorozhnyk – Knows That Helps

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Be the King of your Jungle

Be the King of your Jungle

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National Art Museum of Ukraine (NAMU): NAMU Lions

National Art Museum of Ukraine (NAMU): NAMU Lions

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‘TABLETOCHKI’ CHARITY FUND: HOW I LIVE YOUR MONEY

‘TABLETOCHKI’ CHARITY FUND: HOW I LIVE YOUR MONEY

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The Best Side of Molokiia

The Best Side of Molokiia

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The Ukrainian Creative Awards

The Ukrainian Creative Awards

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Save the animals with Save Wild

Save the animals with Save Wild

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Classic Picnic #SOUNDwiththeCITY

Classic Picnic #SOUNDwiththeCITY

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#Moneycanchallenge

#Moneycanchallenge

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Become a Hero with Men Expert

Become a Hero with Men Expert

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Nescafé 3in1 integration in music clip to engage young trendy audience

Nescafé 3in1 integration in music clip to engage young trendy audience

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Let our #ІСТОРІЇVСЕРЕДИНІ be heard or how to involve the audience in delicate dialog

Let our #ІСТОРІЇVСЕРЕДИНІ be heard or how to involve the audience in delicate dialog

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Through rationality and expertise to the consumer’s heart

Through rationality and expertise to the consumer’s heart

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How to find a new audience to boost brand leaders growth

How to find a new audience to boost brand leaders growth

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Fructis Renovation or how to be on the TOP again

Fructis Renovation or how to be on the TOP again

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Dirol Blogger Academy

Dirol Blogger Academy

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The very same feeling when you’re with Pure the coolest one

The very same feeling when you’re with Pure the coolest one

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Clients

P&G
КОМО
Electrolux
Chumak
Raiffeisen Bank
Lotos
Visa
LVMH
ABInBEV
Philip Morris
Дмитрук
Дарниця
Peugeot Citroen
Reckitt Benckiser
Kyivstar
Samsung
White Rock
Arterium
B&H
Molokia
Sanofi
Coca-Cola HBC
Winner
Eurocar
Stellantis
Mango
Unity Bars
FCA
Beiersdorf
Таблеточки
Mondelez
Renault
Ukrsibbank PNR Paribas Group
Essity
Клуб Сиру
Duracell
L`Oreal Ukraine
Coty
Save Wild
OLX
StarLadder
METRO
Carlsberg Ukraine
NAMU
Lactalis
Sandoz
Nestle
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