Work we are
proud of

Goals

Attract new customers through a mobile app — it sounds simple, but in reality, each installation should become not just a number in a report, but a real driver of business: opening cards, connecting products. The plan was ambitious: during one advertising flight (~2 months), scale traffic and increase the number of installations by 80%, which would help the client’s business achieve +15% growth in opened cards.

Challenge

The banking category in digital is practically not growing (source: SimilarWeb PRO, 2025). The average user already has several cards and apps from different banks installed. People rarely look for a new bank; they just use what they already have on their phone.
In such conditions, classic performance becomes more expensive every day, and competition for each installation becomes more aggressive. We needed to not just buy traffic, but appear at the very moment when a person has a specific financial need: “I need an easy-to-understand card,” “I want a profitable transfer,” “Where can I quickly open an account?” And at that very moment, offer a simpler and more appropriate solution. Otherwise, one of our competitors would get the install.
Insight and strategy

After conducting a behavioral analysis, we realized that users don’t choose a bank as a brand. They choose the fastest way to solve their problem. Open a card — now. Transfer funds — without confusing fees. Open an account — in a few clicks. If the app doesn’t explain its value in a few seconds, the decision is made in favor of another.
We built a strategy around the idea of being present at all key touchpoints and immediately responding to requests in the language of Kredobank’s positioning — “correct, transparent, without unnecessary complications.” The ad did not talk about the brand, but showed a specific solution: the simplest and most correct way to meet your financial needs here and now.

Execution

We started with the foundation — optimizing the installation point. We audited the visual and content parts of the pages in the stores and formed recommendations with a focus on clearly communicating value. The user should understand in 3 seconds why this particular bank.

Working with search queries became the basis. We launched search campaigns with broad matching based on AI and an expanded system of negative keywords that was constantly updated. Every relevant query should lead to us, not to our competitors.

But we went further — competitive expansion. We launched advertising for competitors’ brands. Yes, it’s expensive, but it consolidates our presence in a competitive environment and shapes the perception of Kredobank as a strong player. When a user is looking for a solution, they see us — with an alternative that may be better.

The performance mix expanded our reach: Google ecosystem, Meta, TikTok — each channel captured the audience at different stages of the decision-making process. And personalization after a click through custom app pages for users from ads ensured maximum relevance and conversion.

Results

During the flight (October-December 2025), we managed to exceed our goals:

• We increased the number of app installs by 91% (exceeding the target by 13%).
• And the daily number of cards opened in the app increased by an average of +20%, confirming the impact on business results

When performance marketing is successfully combined with clear positioning and a well-thought-out installation point, the app becomes not just another bank on the list, but the simplest and most appropriate solution for the user.

The super-premium beer brand Kronenbourg has been building its attributes in the fashion territory for several years. This required large investments, but by differentiating from the main competitors, the brand gained growth in premium attributes year after year. 

In 2022, the brand showed a decline in sales for the first time ever. Therefore, in 2023, it was crucial to resume the communication of premium attributes to deliver its added value to consumers who prefer cheaper brands in times of economy. 

Understanding the irrelevance of fashion in the war, Publicis Groupe Content team with the Zenith Ukraine team helped Kronenbourg find its renewed meaning. The brand’s communication was based on supporting Ukrainian designers who continue creating and responding to the needs of society. In partnership with Vogue.ua, we created the Resilience & Social Impact nomination and provided real help to the laureates. 

Five Ukrainian brands received awards. Among the summer months, sales in August 2023 exceeded the 2021 level and showed a peak for the entire year. We maintained leading positions in key attributes, significantly surpassing competitors as “premium” and “modern.” And, of course, we reached a target audience of 7 500 000.

As a result of the campaign, we achieved more than reversing the downward trend in sales. We solved the Brand’s strategic task and found a new meaning in the fashion communication platform that meets the needs of society during the war.

In Ukraine, Pride events do not have a long history. COVID-19 in 2020 made it even more difficult, as all Pride events were canceled and switched to online, which reduced the audience dramatically. Online involves only LGBTQ+ activists. Offline Pride events are a moment of visibility for a wide audience. KyivPride and Saatchi & Saatchi had a difficult task – during a pandemic they needed a campaign that spread online Pride events across the country.

We hacked the tallest European statue, the iconic Motherland Monument, with the help of drones and the Dronarium Ukraine team we attached a huge rainbow flag to its sword in real-time. The statue’s symbolism was transformed – from the protection of Soviet values to human rights protection and raising awareness of gender equality. It was an upside-down shift in symbolism that immediately resonated with society.

The task was to make our Pride event visible in Kyiv during COVID-19 pandemic restrictions. But our stunt made Kyiv’s Pride visible all over the world with more than 100 million impressions in the first three days. The Motherland Monument stunt was recognized as the EVENT OF THE YEAR in Ukraine & Eastern Europe.

The Motherland Pride won several awards in the biggest world festivals on creativity and efficiency, such as Effie Awards Ukraine 2021, Cannes Lions 2021 and 2022, Andy Awards 2021, Golden Drum 2021, AD Stars 2021, D&D 2022, and The One Show 2022.

Ukrainian museums are an important and one of defining parts of National cultural foundations. NAMU is a treasury of Ukrainian culture. There are 2 lions sculptures, placed as of 1899 which needed urgent help in renovation with the cost 2.08 million UAH. In order to collect the needed amount, we turned concrete lions into virtual influencers (first in Ukraine), by creating accounts on Facebook and Instagram as well as donation websites. As a result – we earned more than 4 million impressions with lion’s content in social networks and the overall media field. Thanks to that, Museum succeeded in a government program – ‘Big Renovation’, and was granted 40 million UAH on renovation needs.

This is a showcase of how Lenovo, a hi-tech electronics brand, thinks not only about the functional features of its products, but also takes care of both product usage conditions and client’s comfort.

Creating of Lenovo Meowbook – laptop for cats – added more emotions into the user-brand relationships as well as highlighting such a problem as ‘device damaging from cat’s fur’ which became communicative innovation in this category.

Virus orientation, originality, and non-standard merging of high technologies and additional customer care allowed Lenovo to be organically discussed in media and got 9.5 million impressions.

Challenge

COVID-19 and the introduction of strict quarantine restrictions are events that have greatly affected all of us and forced us to change our usual way of life. Now people had to get used to living in self-isolation and connect with the world (work, friends, relatives) by various devices and messengers. The situation contributed to the surge in popularity of the video conferencing format.

Many not only locked themselves at home but in themselves too. This influenced a lot of the beauty industry. After all, people began to pay much less attention to their appearance.

 Solution

We decided to utilize this trend – and encourage people who have become hostages of their homes to be more open and “see” each other online more often. Yes, see each other! And start turning on cameras. And with the help of Garnier Fructis Superfood people who could look like whatever looked super.

For years the Chewing Gum category was represented by 2 leading brands: Orbit and Dirol. Orbit was a prominent player both in media investments and sales. Meanwhile, Dirol was #2 brand and eventually fell into the stasis where ad investment maintained the existing level of brand awareness while losing its positions in brand usage, consideration, and market share. Yet, Dirol decided to refresh its positioning and appeal to a younger audience – Generation Z.

Looking for an interesting youth territory we came upon bloggers trend. A big part of the audience is not only interacting with blogger content but dreaming of becoming one. Willing to help people with video content we created a Dirol Blogger Academy. Participants of the project had the possibility to learn how to become a blogger with special lessons from popular influencers, and the winner got 1 mln. views on Youtube for promotion of personal channel.

This project reflected the audience’s dreams vowed prominent brand slogan “Dirol. Inspires with taste” and positively affected brand sales.

Issuing new active payment cards with many transactions is becoming more and more difficult every year when it comes to a large bank. Standard audience targeting tools no longer work.

Thanks to the psychographic segmentation of the target audience, done with the help of partners, we were able to reach a new level of personalization. As a result, we improved our media metrics, got more active customers who made more transactions, determined which segments performed better and applied our knowledge to optimize our next campaigns.